Job Title
Digital Optimisation and Personalisation Manager role at Bendigo Bank.
About the Role
We're looking for someone who is equally passionate about data driven experimentation, personalisation, digital experiences and leadership. Our Brand, Marketing and Communications division shapes the brand and drives growth, is data-driven and customer-centric, and collaborating across teams to enhance customer experience and build brand loyalty. The Digital Communications team within the Digital Marketing Centre of Excellence drives innovation in marketing channels and uses data-driven insights to connect with customers.
Key Responsibilities
* Lead and mentor the CRO and UX teams, fostering a culture of innovation and continuous improvement
* Guide the development and implementation of A/B and other testing strategies, personalisation initiatives and other optimisation techniques across Bendigo Bank's digital marketing channels
* Effectively manage and prioritise multiple projects and initiatives simultaneously, using agile methodologies
* Develop and implement data-driven strategies to optimise customer journey and increase conversion rate
* Build strong relationships with key stakeholders across the organisation, effectively communicating team progress and achievements
Requirements
To be successful in this role, you will need:
* Demonstrated previous experience in a digital marketing team ideally in a highly regulated industry
* Proven experience leading and developing high-performing teams
* In-depth knowledge of Conversion Rate Optimisation (CRO), digital personalisation, customer journey mapping, UX, data analytics, and current digital marketing trends
* Comprehensive knowledge of web design standards, usability, accessibility, and rich media
* Hands-on experience with website and analytics tools (GA4, Crazy Egg, Site Improve) and Digital Experience Platforms (Optimizely or similar)
* Excellent communication and stakeholder management skills
Benefits
Our flexible work options are designed to suit your life, including:
* Hybrid work
* Flexible hours
* A compressed work week
What We Offer
You'll also get access to a great range of benefits, including health and wellbeing support, discounted gym memberships, private health insurance options, and our Employee Assistance Program (EAP) for you and your immediate family members.