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Marketing executive

Alexander Associates
Marketing Executive
Posted: 1 March
Offer description

Marketing Executive – CLIA Australasia
Join the Organisation Powering the Growth of Cruise in Australia

The cruise industry is experiencing unprecedented growth, with passenger numbers exceeding pre-pandemic levels and Australia ranked as the 4th largest cruise market globally.

This is your opportunity to be part of something special!

Cruise Lines International Association (CLIA) Australasia is the peak body representing the global cruise sector across Australia and New Zealand. We work at the forefront of industry advocacy, trade engagement, marketing and events — partnering with the world’s leading cruise brands to champion and grow cruise across the region.

We are seeking a creative, driven and detail-oriented Marketing Executive to join our North Sydney team and help deliver impactful marketing initiatives across both trade and consumer audiences.

The Opportunity
This is a broad, hands-on role spanning digital marketing, content creation, membership communications and event support. Working collaboratively with the CLIA team, you will play a key role in delivering integrated campaigns that strengthen industry engagement and elevate the cruise sector across Australasia.

Key Responsibilities

SOCIAL MEDIA & DIGITAL CONTENT

* Create, schedule and manage engaging content
* Support campaigns across organic and paid channels
* Monitor engagement, performance and audience insights
WEBSITE & MEMEBERS HUB MANAGEMENT
* Develop and publish website content
* Manage and enhance content within the Members Hub
* Maintain and expand the Members Marketing Toolkit and campaign resources
GRAPHIC DESIGN & MARKETING COLLATERAL
* Design social media assets, digital banners and promotional materials
* Develop event collateral and presentations
* Prepare artwork for print production
EVENTS & VIRTUAL SHOWCASE
* Manage event registration platforms
* Support webinar and virtual showcase set-up
* Develop presentations and post-event surveys
MEMBERSHIP & TRADE ENGAGEMENT
* Collaborate on membership renewal campaigns
* Develop membership marketing collateral
* Manage trade-facing communications aligned to membership initiatives
NEWSLETTERS & EDMs
* Produce and distribute the weekly industry newsletter
* Execute trade EDM campaigns for cruise line partners
* Maintain accurate database segmentation and audience management
About You
You are an energetic marketing professional with at least 2 years’ experience in a marketing role, ideally within travel or cruise. You bring:
* A solid understanding of the travel industry, ideally with exposure to cruise
* Experience marketing to travel agents or B2B audiences
* Strong written and verbal communication skills
* Proven ability to develop marketing collateral, digital assets and engaging copy
* Experience producing social media and website content
* Working knowledge of Adobe Creative Suite and Canva
* Experience with email marketing platforms, CMS systems, webinar and event tools
* Excellent organisational skills with the ability to manage multiple projects
* High attention to detail and a proactive, collaborative approach
What’s In It For You
* Work alongside leading global cruise brands and industry partners
* Contribute to high-profile industry campaigns and flagship events
* Be part of a collaborative, industry-focused team
* Enjoy flexible working arrangements in a North Sydney location
* Build your profile within one of the fastest-growing sectors in travel
If you’re passionate about marketing, thrive in a fast-paced environment and want to contribute to an industry experiencing remarkable growth, we’d love to hear from you.
Apply now and help shape the future of cruise in Australia

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