About Us: Capricho Grilled Chicken is a dynamic restaurant franchise brand known for our signature flame-grilled chicken and authentic flavors.
As we continue to grow, we're seeking a talented Advertising Specialist to join our team and help drive our brand forward.
Position Overview: We are looking for a creative and results-driven Advertising Specialist to develop and execute advertising campaigns that enhance our brand visibility and drive customer acquisition across our franchise network.
Key Responsibilities: Develop and implement comprehensive advertising policies and strategies aligned with our brand strategy and franchise growth objectives Advising company management and franchise partners on advertising strategies and campaigns to promote our brand Plan, create, and manage advertising campaigns across digital, print, outdoor, and broadcast media channels Coordinate with franchise partners to ensure advertising initiatives are effectively implemented across all locations Design and oversee paid media programs, including Google Ads, social media advertising, and display campaigns Analyse advertising performance metrics, ROI, and audience reach to optimise campaign effectiveness Manage relationships with advertising agencies, media buyers, and creative vendors Create and maintain advertising materials, including print ads, digital banners, video ads, and promotional assets Plan and execute targeted advertising campaigns for new store openings and seasonal promotions Monitor competitor advertising activities and identify opportunities for market differentiation Conduct advertising research and A/B testing to improve campaign strategies and messaging Requirements: Bachelor's degree in a related field preferred Past work experience in a related field Strong digital advertising skills, including paid media management and ad copywriting Strong analytical skills with experience in advertising metrics and data-driven decision making Proficiency in advertising platforms (Google Ads, Meta Ads Manager) and creative tools Outstanding written and verbal communication skills