4 days ago Be among the first 25 applicantsSenior Marketing & Brand Strategist (Australia · Remote)Amplify a purpose-led brand · Craft compelling narratives · Deliver data-driven growthAbout Popcorn PotentialSenior Marketing & Brand Strategist (Australia · Remote)Amplify a purpose-led brand · Craft compelling narratives · Deliver data-driven growthAbout Popcorn PotentialPopcorn Potential is a modern consultancy that helps professionals build careers they love. We champion global mindsets, bold ideas and inclusive growth. As we scale across Australia, we’re looking for experienced Senior Marketing & Brand Strategists to elevate our digital presence, accelerate demand generation and turn insight into impact.How You’ll Create ValueWhat Success Looks LikeBrand Strategy & Positioning - Sharpen value propositions and design an integrated brand story that cuts through on web, social and events.Digital & Performance Marketing - Plan, launch and optimise full-funnel campaigns across LinkedIn, Meta, Google Ads, Facebook, Instagram, YouTube and email.Content Marketing Leadership - Set the editorial calendar, produce thought-leadership (blogs, video, podcasts, social media ads) and receive and deliver training in ad design and AI tools.Growth Analytics & Automation - Track your KPIs with Google Analytics and LinkedIn Campaign Manager. Translate data into actionable experiments, dashboards and ROI reports.Campaign & Launch Management - Orchestrate online activities that convert audience interest into qualified leads.Stakeholder Collaboration - Coach other executives on brand voice, partner with community leaders and ensure a seamless client journey end-to-end.What You’ll Bring5+ years in marketing management, brand strategy, growth or demand-gen roles (HR, recruitment or professional services ideal).Proven track record scaling social-first and search-first campaigns, optimising conversion funnels and hitting targets.Hands-on with MarTech stacks: Meta Ads Manager, LinkedIn Campaign Manager, Canva/Adobe, ChatGPT & other AI-powered content tools.Data-driven storyteller able to translate analytics into persuasive creative.Confident communicator who can influence senior leaders and mentor new talent.Passion for continuous learning, human-centred design and purpose-driven growth.Why Popcorn PotentialRemote-First Flexibility – work from anywhere in Australia and take your work travelling with you.Purpose-Driven Mission – market programs that truly transform careers and lives.Performance-Based Rewards – uncapped earning potential tied to results.Autonomy & Influence – own the marketing roadmap and see your strategies go live fast.Continuous Development – access to executive coaching, leadership retreats and a global supportive peer community.Ready to Elevate a Purpose-Led Brand?Click “Apply” and tell us how you’ll drive brand awareness, lead generation and measurable growth.Eligibility: Applicants must hold full working rights in Australia. This opportunity is not suitable for new graduates or students.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeContractJob functionJob functionMarketing and SalesIndustriesProfessional Training and CoachingReferrals increase your chances of interviewing at Popcorn Potential by 2xGet notified about new Brand Specialist jobs in Perth, Western Australia, Australia.Become a Luxury Brand Evaluator Automobile Project in Perth, AustraliaNedlands, Western Australia, Australia 1 week agoProduct Specialist WA- Industrial and EnvironmentalMalaga, Western Australia, Australia 1 day agoPerth, Western Australia, Australia 1 week agoAppliance Service Technicians - Any locationPerth, Western Australia, Australia 3 weeks agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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