Digital Marketing Strategist (Senior-Level Role) Senior Digital Marketing Strategist — Fitness Marketing
Paid Social | $90K–$100K + Super | Fully Remote (Australia)
Help Fitness Studios Grow. Own the Strategy. Work Anywhere.
Your dream Monday morning looks like this: fresh off a workout, coffee in hand, logging on to help fitness studios around the world grow. If that sounds like you, keep reading.
We're SWEAT Digital. We work exclusively with gyms and fitness studios and we're very good at what we do. We're looking for a Senior Digital Marketing Strategist who brings serious paid social experience to the table, someone who has spent years building campaigns that convert, knows exactly what levers to pull, and genuinely cares about the industry they're working in.
What You'll Actually Do
You'll own a portfolio of fitness studio clients end to end. No layers, no politics. You'll work directly with studio owners and do what you do best.
Strategy and Onboarding
* Build quarterly campaign strategies tailored to each studio's goals, location, and audience
* Run local competitor research that actually informs the strategy, not just ticks a box
* Set clear offers, KPIs, and expectations from day one
Campaign Execution
* Build and manage Meta campaigns focused on converting leads into members
* Test headlines, creative, offers, and audiences systematically and scale what works
* Diagnose underperforming accounts independently and fix them without being directed
* Report on performance with meaningful insight that drives smarter decisions next campaign
Client Partnerships
* Be the marketing expert your clients trust and rely on
* Communicate performance clearly, no jargon, and guide studio owners through results and next steps
* Build long‐term relationships on consistent delivery and genuine expertise
Leadership and Team
* Mentor junior strategists and raise the standard of performance across the team
* Contribute to how SWEAT operates, not just your own accounts
* Identify what could be better and take ownership of improving it
What We're Looking For Experience
* 4+ years running paid social campaigns, agency or high-performance in‐house
* Genuine expertise in Meta Ads Manager, particularly local lead generation
* Comfortable managing multiple client accounts without dropping the ball
Communication
* You can translate data into insight and strategy into plain English
* You know how to build trust with small business owners and keep them focused on what matters
Fitness and Culture
* You genuinely care about health, fitness, and the studio owners you work with. This isn't just another vertical to you
* Proactive, accountable, and self‐directed. You own your work and your results
* Fully remote ready and comfortable operating with autonomy
Our Values — S.W.E.A.T.
Standards. We hold the bar high because we want to, not because we have to.
Work. We dig in when it matters. The clock doesn't decide when the problem is solved.
Evolve. We don't wait to be told what's changing. We already know.
Achieve. We celebrate wins for our clients and for each other.
Team. No politics. No blame. One team solving it together.
Why Join SWEAT
Work with fitness businesses who genuinely care about what they do
Fully remote. Work from anywhere in Australia
A tight‐knit team that backs each other and loves results
Dedicated L&D budget to keep developing your skills
Apply with your CV and a short note about why SWEAT
Application Questions
Your application will include the following questions:
* Which of the following statements best describes your right to work in Australia?
* How many years' experience do you have as a Digital Marketing Strategist?
* What's your expected annual base salary?
* How many years' experience do you have as a Meta Ads Specialist?
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