Role Overview
We are seeking a highly skilled and experienced Marketing Operations Manager to drive high-level marketing performance. The successful candidate will be responsible for transforming product strategy and messaging into measurable results.
This role is the operational engine for a dedicated, cross-functional team. You will own the execution calendar, budget, and success metrics for all demand generation activities related to your specific product area. As the critical link responsible for integrating the work of the core team with specialized expertise available in shared services, you will drive high-quality pipeline and deliver a strong return on investment (ROI).
Campaign Strategy & Ownership: Lead the end-to-end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on pipeline generation for your assigned product stream.
Project Management & Coordination: Serve as the primary project manager, creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design roles within your team.
Shared Service Integration: Act as the team's chief liaison with all shared services (including Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure team-produced assets are deployed effectively and tracked accurately across all channels.
Budget Management: Define and manage campaign budgets, allocating spend across channels to meet demand targets and collaborating with shared services to monitor performance efficiency.
Performance Tracking & Reporting: Own campaign performance reporting, defining key metrics (KPIs), interpreting results, and providing regular, actionable updates to the team and leadership.
Optimization: Implement continuous A/B testing and optimization across campaign elements, including landing pages, ad creatives, and lead nurturing flows, to improve conversion rates and pipeline quality.
Sales Alignment: Ensure tight alignment with the Business Development Representative and Field Marketing shared services to facilitate seamless lead handoff, track follow-up effectiveness, and gather insights for future campaigns.