AFC WOMEN'S ASIAN CUP 2026 LOC OFFICE
The Kick-off Story
The Asian Football Confederation (AFC) has awarded Football Australia hosting rights for the 2026 edition of the AFC Women's Asian Cup. This marks Australia's second time hosting the event, after previously staging it in 2006, and follows the success of co-hosting the 2023 FIFA Women's World Cup.
You will be part of a Local Organising Committee (LOC), which has been established for the sole purpose of delivering the 2026 edition of the AFC Women's Asian Cup in Australia.
This prestigious event will bring together 12 nations in a tournament structured into three groups of four. We are eager to create another tournament that celebrates women's football and multicultural Australia and also delivers legacy outcomes for football and Australian society more broadly.
If you need assistance in applying for this role, please reach out to our People team.
Your Next Big Match
Please note that this role is part-time fixed term contract, working 3 days a week, for 6 weeks.
Lead targeted, match-specific marketing execution to drive ticket sales and attendance for Non-Matildas fixtures, with a focus on Western Sydney Stadium (CommBank Stadium)
Translate national strategy into localised, culturally relevant execution that drives conversion
Optimise existing marketing activity, partner channels and quick-turn opportunities during the run-home period
Deliver community-led engagement initiatives across multicultural communities, clubs, schools, universities and local businesses
Work closely with Cultural Pulse to ensure communications are authentic, culturally informed and channel-appropriate
Support community and ambassador-led outreach that drives group attendance and grassroots advocacy
Manage day-to-day relationships with Destination NSW, venues, agencies and brand partners
Sharpen messaging and calls-to-action across owned, partner and community channels
Track and report performance with a clear focus on ticket sales impact, conversion and ROI, delivering activity within budget A full copy of the position description can be found by copy and pasting the following link into a web browser: What Gets You in the Game?
10-15 years' experience in consumer, community or activation marketing, ideally within sport, major events or cultural campaigns.
Demonstrated experience delivering sales-driving marketing initiatives under tight timelines.
Strong understanding of community engagement, partnerships and culturally targeted communications.
Ability to operate with urgency in a fast-paced, evolving environment.
Excellent stakeholder management, communication and influencing skills.
Strong project management capability, with attention to detail and delivery discipline.
Commercial mindset with experience tracking performance, ROI and budgets.
Highly collaborative, proactive and outcomes-focused.
A full list of experience, skills and qualifications can be found in the above position description. Offside Conditions
Full working rights in Australia *(please note that due to the fixed-term nature of the tournament, we are unable to offer sponsorship for this position)
Working with children check (paid/employee) or state-based equivalent
Out of hours and weekend work as required Click APPLY NOW to submit your application, including a cover letter and current resume. The Women's Asian Cup 2026 LOC is an equal opportunity employer committed to fostering a safe, work environment that prioritizes child safety, diversity, and inclusion. Our values and behaviours promote a culture where individuals make an impact both on and off the pitch, united in the pursuit of excellence, building trust, and championing inclusivity. We encourage applications from people who identify as female or non-binary, Aboriginal or Torres Strait Island people, people with disabilities and people with culturally and linguistically diverse backgrounds. In submitting an application, you agree to our collection statement. To review, head to the following link:
Show more Show less