Job Overview
The Lead Designer will be responsible for driving creative excellence across marketing experiences, leading a multidisciplinary design studio to ensure visual consistency and compelling storytelling across web, social, digital content, motion, and events.
This role requires an entrepreneurial spirit, high sense of ownership, and the ability to flex across multiple projects at once without missing a beat. In partnership with cross-functional teams, you'll bring bold ideas to life, scale design operations, and mentor others to deliver high-impact, audience-centered work that elevates our global brand presence.
Key Responsibilities:
* Lead creative execution across marketing touchpoints, including product GTM assets, social content, website, and events.
* Ensure our brand standards are met across all touch points with a strong sense of art direction and taste.
* Evolve and maintain our brand system, ensuring consistency across icons, illustrations, motion, diagrams, and digital UI components.
* Champion cohesive, scalable design systems and brand guidelines that empower cross-functional teams to deliver with speed and quality.
* Guide and mentor a small design team, managing priorities, workflows, and design reviews to ensure high-caliber output.
* Collaborate across teams to deliver immersive experiences for global events, activations, and multimedia storytelling.
Requirements:
* 7+ years of experience in brand and marketing design within agency or in-house environments and a depth of experience in branding, visual identity design, web design, graphic design, and art direction.
* Strong portfolio demonstrating strong aesthetic design skills, creative range, strategic thinking, and executional excellence across digital, web, and print.
* Proficiency in Figma, Adobe Creative Suite, and a solid grasp of design systems and scalable workflows.
* Deep understanding of UX/UI best practices, responsive design, and accessibility standards.
Candidates must have strong communication and collaboration skills, with the ability to lead reviews and synthesize feedback. Proven experience managing concurrent projects and partnering with cross-functional teams is essential.
Preferred Requirements:
* Experience in fintech, B2B, or Web3 design environments.
* Familiarity with Webflow and creative production tools.
* Experience using generative AI tools to enhance design ideation and workflow efficiency.