ECOMMERCE & CRM MANAGER | FASHION | SYDNEY | UP TO $140K SUPER BonusWe are seeking a proactive Digital E-Commerce and CRM Manager to join the team. In this role you will drive online sales, ensure a smooth and engaging customer journey, and implement targeted digital marketing initiatives. You will manage the e-commerce site, lead CRM and lifecycle marketing, execute campaigns, and contribute to community engagement. You will coordinate seasonal promotions, product rollouts, and content updates while optimising overall e-commerce performance. Location: SydneySalary: up to $140k super depending on experiencePerks: clothing discounts, small and collaborative team, dog-friendly office, exposure to multiple departments. RESPONSIBILITIESE-commerce and TradingDevelop and execute the annual e-commerce calendar across seasonal campaigns, markdowns, and sales eventsCoordinate brand strategy meetings and create weekly and daily plans for product drops, emails, and marketingOversee daily e-commerce operations, ensure timely product uploads, and manage promotional offers aligned to the marketing calendarProduce daily sales and performance reports with clear insights and next actionsPartner across creative, merchandising, and tech for smooth execution CRM and Lifecycle MarketingOwn CRM strategy across acquisition, conversion, retention, and reactivation with clear KPIs for revenue share, LTV, repeat rate, and churnBuild and optimise automated flows in Klaviyo or similar, including welcome, browse abandonment, cart abandonment, checkout abandonment, post-purchase, cross-sell, replenishment, win-back, VIP, birthday, and back-in-stockLead campaign planning and segmentation with advanced audience logic, RFM cohorts, predictive analytics, and propensity scoringDrive personalisation at scale using dynamic content, product recommendations, and conditional logic across email and SMSImplement preference centres and zero-party data capture across pop-ups, quizzes, and onsite forms to improve consented data qualitySafeguard deliverability through list hygiene, sunsetting rules, inbox placement monitoring, and warm-up plansManage SMS and push programs where applicable, including compliance and frequency governanceSet test-and-learn roadmaps for CRM, including subject lines, send time, cadence, creative, offers, and segmentation experimentsBuild customer dashboards covering cohort performance, LTV, time to second order, average order frequency, and retention curvesMaintain data quality across CRM, Shopify, GA4, and paid platforms with consistent UTM standards and audience syncingEnsure compliance with the Australian Spam Act 2003, Privacy Act 1988, and GDPR where applicable Data, Tracking, and CROMaintain accurate tracking via GA4 and GTM, including enhanced e-commerce events and server-side tagging where appropriateDevelop landing pages and onsite experiments to improve CVR and AOV, using A/B testing tools and clear hypothesesTranslate insights into briefs for creative, merchandising, and product teams Paid Media, Growth, and AcquisitionOwn strategy and execution across Meta Ads Manager and Google Ads, covering prospecting, retargeting, Shopping and PMAX, Search, and YouTubePlan and pace monthly budgets to scale revenue while meeting ROAS, CAC, CPA, and blended MER targetsBuild a structured testing roadmap across audiences, bidding, placements, and creative with defined success metricsLead creative briefing for paid, working with design on assetsManage product feeds and catalogs for Google Merchant Center and Meta with strong data accuracy and policy complianceMaintain accurate tracking via Meta Pixel and Conversions API with consistent UTM hygieneImprove conversion rates through landing page and funnel optimisation with A/B testing and onsite CRO toolsBuild weekly dashboards and wrap-ups that translate performance into actionsIdentify incremental opportunities REQUIREMENTS5 years in e-commerce or digital marketing with significant CRM ownershipDeep experience with CRM platforms such as Klaviyo including advanced segmentation, flow automation, templates, and reportingProven track record improving retention metrics such as repeat rate, LTV, purchase frequency, and churn reductionHands-on paid media experience across Meta and Google including PMAX, Shopping, Search, remarketing, and audience buildingStrong analytical capability with GA4, data layers, and attribution conceptsFamiliarity with tracking, pixels, Conversions API, GTM, and UTM standardsProficiency with Shopify and common apps for forms, loyalty, referrals, and reviewsExcellent organisational skills and the ability to manage multiple deadlinesClear written and verbal communicationDesign literacy in Canva is a plusKnowledge of social media marketing and community engagement is a plus This is an opportunity to take ownership of the department and make a measurable impact on the business.Monthly bonuses paid on achieved KPI’s. Apply via the link or email your CV to maisy@whointhezoo.com.au.Only suitable candidates will be contacted in relation to their application.