General Manager, Destination Experience & Engagement
About the South Bank Corporation
South Bank Corporation is the visionary force behind Brisbane’s premier lifestyle, cultural, and entertainment destination. With a diverse mix of green spaces, cultural institutions, and world-class experiences, South Bank attracts millions of visitors each year.
The Corporation is at a defining moment in its history. With executive leadership, it is reshaping South Bank’s identity to reflect a maturing, contemporary and connected city which proudly embodies Queensland’s lifestyle and culture while embracing innovation and precinct excellence.
This transformation includes a major brand refresh, the launch of a new digital platform, and the introduction of a cohesive visitor experience strategy that integrates South Bank’s commercial, cultural and community dimensions. The Corporation’s purpose is to create a precinct that welcomes, engages and inspires whilst balancing livability, sustainability and growth.
About the Role
This GM - Destination Experience & Engagement will play an integral role in translating the South Bank Master Plan into lived experience, ensuring the precinct remains energetic, inclusive and progressive. This includes working closely with other General Managers to align place, infrastructure, operations, and experience outcomes.
Reporting to the CEO this strategic leadership role will oversee marketing, communications, events, and the visitor centre to create a cohesive precinct experience that honours South Bank’s heritage while positioning it for the future.
Key areas of responsibility include:
- Developing and leading a Precinct Experience Strategy that defines how South Bank delivers memorable, high-quality, and uniquely Queensland experiences for locals and visitors.
- Championing South Bank’s tourism and visitor growth agenda, evolving the Visitor Information Centre into a vibrant and interactive hub that shapes and enhances each visitor’s journey.
- Leading brand, marketing and communication strategies that align to South Bank’s refreshed destination brand and position the precinct as Queensland’s leading destination and precinct.
- Overseeing the design and delivery of world‑class events and activations, from large scale cultural showcases to intimate community experiences, ensuring excellence in execution and impact.
- Building and strengthening partnerships with key stakeholders, including government, tourism bodies, cultural institutions, community groups, and commercial tenants, to amplify collaboration and shared value.
About You
You are a strategic, creative and people focused leader with deep expertise in destination management, tourism, events, marketing, or precinct activation. You thrive in complex environments where collaboration, vision and delivery intersect, and where community connection is as important as commercial success.
You bring:
- Extensive senior leadership experience across visitor experience, destination marketing, tourism or cultural programming.
- A proven ability to develop and deliver large scale visitor or precinct strategies that drive growth, engagement and reputation.
- Exceptional stakeholder engagement skills, you know how to bring government, partners and community together around a shared vision.
- Strong commercial acumen with the ability to balance creativity and accountability.
- A passion for cultural diversity and authentic community engagement, ensuring South Bank remains inclusive, sustainable and proudly local.
As a leader, you model collaboration, bold thinking and curiosity. You bring energy, optimism and a commitment to delivering on the Corporation’s purpose: creating a world‑leading urban precinct that welcomes, engages and inspires.
If the opportunity to join South Bank Corporation and help define the next chapter of Brisbane’s most loved destination excites you we would love to have a confidential discussion to support your application.
For further information and to apply please visit:
Confidential inquiries to Jane Ellis, Managing Partner, Luminary, on *** or via email **********@luminarypartners.com.au, or, Bruno Costa, Associate, Luminary, on *** or via email ***********@luminarypartners.com.au
General inquiries to ********@luminarypartners.com.au
Applications close: Midnight, Sunday 23rd November 2025
Luminary is committed to storing and utilising your information in accordance with the Privacy Act 1988. For further information regarding this please visit:
Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad.
#J-18808-Ljbffr