PPC & SEO Specialist Local Lead Generation Optimization
Scope: Part-Time / Project-Based
Rate: Candidate to propose their own rate
Job Description:
We are seeking a performance-driven PPC & SEO Specialist to optimize lead generation campaigns for a local service-based business. The ideal candidate will audit, rebuild, and manage existing Google Ads (Performance Max) and SEO strategies to significantly reduce Cost Per Acquisition (CPA) while targeting a hyper-local audience (1520km radius, aged 20+). This is a results-based engagement with high accountability and clear ROI expectations.
Key Goals:
* Reduce CPA from $35$40 to $20$22
* Rebuild or optimize Google Performance Max campaigns
* Increase qualified lead volume within 1520km radius
* Improve local SEO rankings and organic visibility
Roles & Responsibilities:
PPC Management
* Audit current Google Ads (PMax) campaigns and past performance
* Build optimized campaigns targeting local keywords and geographic areas
* Set up conversion tracking, budget limits, ad scheduling, and retargeting
* Conduct A/B testing on creatives and keyword strategies
* Continuously optimize to achieve CPA and lead targets
SEO Optimization
* Conduct local SEO audits and competitor analysis
* Optimize on-page content, metadata, and Google Business Profile
* Build local backlinks, citations, and directory listings
* Recommend blog topics and content strategies (if needed)
* Enhance mobile-friendliness, page speed, and technical SEO
Communication & Reporting
* Share daily performance updates on CPA, ad spend, and conversions
* Attend weekly check-ins for campaign review and strategy adjustments
* Document and explain campaign changes and test strategies
* Deliver clear reports with actionable insights
Ideal Candidate Profile:
* 2+ years of hands-on experience in PPC (especially Google PMax) and local SEO
* Proven success in lead generation for service-based or local businesses
* Strong grasp of digital marketing KPIs: CPA, CTR, ROAS, etc.
* Proficient in tools like Google Ads, Google Analytics, SEMrush/Ahrefs, and GMB
* Excellent English communicationclear, proactive, and data-driven
* Able to provide samples of past campaigns and performance-based results