JOB TITLE: Remote Marketing Leader (Digital Marketing, SEO and Website)
STATUS: Full-time, 40 hours per week
SCHEDULE: Monday–Friday, 8:30am–5:30pm AEDT
START DATE: ASAP
ROLE OVERVIEW
The client is a fast-growing Australian provider of client-centered mental health and disability support services. With operations spanning Queensland, Current South Wales, Victoria, South Australia, and Western Australia, they are committed to delivering high-quality allied health and therapeutic support across the country. Their rapid expansion includes launching several branch companies focused on allied health training, private Medicare services, and NDIS-related innovations. To support this continued growth, our client is investing in building a strong internal digital marketing capability.
RESPONSIBILITIES
Marketing Execution and Campaigns
- Implement digital marketing strategies aligned with business growth goals
- Translate internal strategies into effective multi-channel campaigns
- Execute automated marketing flows and optimize campaign content
Website Management and SEO
- Manage and optimize existing WordPress websites
- Build new websites from the ground up, including structure, content, and functionality
- Perform SEO audits and implement improvements (on-page, off-page, technical)
- Monitor and improve page speed, keyword optimization, indexing, and site health
Email Marketing and Automation
- Manage Mailchimp campaigns, including segmentation, scheduling, and performance optimization
- Set up AI-powered automation within Mailchimp
- Produce weekly campaign performance reports Analytics and Reporting
- Use Google Analytics and Funnel.io to create actionable reports and dashboards
- Deliver SEO and campaign performance reports on a fortnightly basis (monthly after stabilization)
- Provide insight into conversion rates, traffic sources, and lead performance
Social Media Management
- Manage and grow engagement across Facebook, LinkedIn, Instagram, and Pinterest
- Revive underused channels and explore new opportunities such as TikTok
- Plan, run, and optimize paid ad campaigns
Lead Generation and Conversion
- Increase weekly client intake from current 14 to 20 within the first month, then by 5 more per month
- Track and optimize lead funnels and user journeys across all platforms
System Collaboration
- Work within Microsoft Planner and SharePoint for task management and collaboration
- Integrate campaign and content workflows with internal systems
KEY QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, or related field (Master’s
- preferred)
- Minimum 5 years of experience in digital marketing, with 2+ years in a leadership or independent role
- Advanced knowledge of WordPress, SEO tools (SEMRush, Moz, etc.), and Google Analytics
- Strong experience with Mailchimp and social media marketing
- Familiarity with Microsoft platforms including Planner, SharePoint, and Dynamics 365 (preferred)
- Proven portfolio showcasing website builds, SEO improvements, and campaign results
- Strong communication, analytical, and project management skills
Preferred Experience
- Background in healthcare, NDIS, or mental health (not required but advantageous)
- Knowledge of Funnel.io and Power Platform
- Experience with graphic design or video editing tools
- Certifications in digital marketing or SEO
Key Performance Expectations
- First two company websites edited and optimized within two weeks
- Weekly client intake target of 20 by end of Month 1, scaling up by five leads monthly
- Launch and optimization of two additional websites by Month 4
- Consistent delivery of high-quality, insight-driven reports
- Clear growth in traffic, engagement, and conversion across all platforms
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