A highly respected design, strategy and experiential organisation is seeking a Marketing Manager – Thought Leadership & Growth to shape how the market understands and values large-scale exhibition and brand experiences.
This is not a traditional marketing role.
This position exists to define the conversation in the industry — translating deep internal expertise into clear, defensible points of view that influence buyers, strengthen market authority, and support commercial growth.
You will work closely with the CEO, leadership team and sales function to turn complex expertise into powerful narratives, flagship content, and commercially aligned messaging.
The Opportunity
This role will lead the organisation's thought leadership strategy and content architecture, ensuring the business becomes recognised as a leading authority on exhibition strategy, commercial effectiveness, and scalable experiential programs.
Success in this role is measured by pipeline quality, deal velocity and market authority — not vanity marketing metrics.
You will operate with significant strategic autonomy, owning narrative direction, editorial standards, and the development of high-impact content assets that influence high-value B2B buying decisions.
What You'll Be Responsible For
Thought Leadership & Narrative Strategy
* Define and own the organisation's point of view on exhibition strategy, ROI, design effectiveness and commercial outcomes
* Shape how the market understands and values large-scale experiential programs
* Identify and amplify ideas that strengthen authority and industry credibility
* Develop cornerstone content including guides, frameworks, long-form insights and industry perspectives
* Build a structured content ecosystem where one strong idea translates into multiple high-value assets
* Partner closely with senior leadership to capture insights and transform them into clear, credible thought leadership
* Maintain a consistent executive voice across LinkedIn, website and strategic communications
* Collaborate with Sales to convert real buyer questions, objections and deal friction into powerful content and sales tools
* Develop materials that support proposals, nurture programs and late-stage decision making
Content Systems & Distribution
* Build a repeatable content system from pillar content through to repurposing and distribution
* Lead distribution across LinkedIn, email, website and sales channels
Performance & Growth Impact
* Track marketing performance through commercial indicators such as pipeline influence, engagement quality and revenue impact
* Use CRM and automation platforms to manage segmentation, nurture programs and reporting
About You
We're looking for a strategic marketer and exceptional communicator who enjoys shaping ideas, influencing markets, and working closely with senior leadership.
You will likely bring:
* 3- 5+ years experience in B2B marketing, content strategy, brand leadership or thought leadership roles
* A proven ability to build authority-led content that influences buyer perception
* Exceptional writing and editorial skills, with the ability to simplify complex ideas
* Experience working closely with sales teams in long-cycle, high-value B2B environments
* Strong commercial judgement and the confidence to defend clear points of view
Highly regarded:
* Experience in consulting, strategy, SaaS, industrial services, or complex B2B environments
* Exposure to executive stakeholder management and ghostwriting for senior leaders
* Experience with HubSpot or comparable CRM and marketing automation platforms
Why This Role?
This is a rare opportunity to step into a high-impact strategic marketing role where ideas directly influence market perception and commercial outcomes.
You will work alongside senior leaders, shape industry conversations, and build intellectual assets that position the organisation as a recognised authority.
If this role sounds like you apply directly, only shortlisted candidates will be contacted.
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