Job Description:
The primary function of the Marketing and Communications Officer is to promote our region as a tourism destination while driving ticket sales and brand engagement.
Main Responsibilities:
* Develop and deliver strategic content across paid, owned, and earned marketing channels to enhance visitation and drive revenue growth.
* Collaborate with external agencies to design, optimize, and evaluate Meta and Google campaigns to achieve maximum ROI.
* Implement targeted email marketing strategies to reach key audiences at the right time.
Required Skills and Qualifications:
* Bachelor's degree in a relevant field and prior experience applying marketing principles to grow audience engagement and conversion.
* Proven ability to craft compelling marketing messages with clear value propositions, target audiences, and calls-to-action.