Social Media Creator & Manager
Location: Surry Hills (for The Careers Department)
Role Summary: As a Social Media Creator & Manager, you'll be the creative force behind The Careers Department’s digital presence. You’ll conceptualise, produce, and distribute compelling content across social and marketing channels—including EDMs, in-app messaging, and platform collateral—aligning with our brand voice and goals (Call Center Job).
Responsibilities
- Content Strategy & Development: Conceptualise and execute engaging content tailored to different platforms and audiences. Produce a mix of content types—from social media posts to graphics, short videos, email campaigns, and app notifications.
- Content Execution & Scheduling: Plan an integrated content calendar across social, EDMs, and platform messaging. Manage timely distribution and adapt strategies based on platform best practices.
- Brand & Voice Consistency: Familiarise yourself with The Careers Department’s brand tone and aesthetic (explore at The Careers Department website). Ensure all content is on-brand and emotionally resonant.
- Performance Tracking & Optimization: Monitor content performance using analytics (engagement, reach, click-throughs). Refine content strategy based on performance insights and platform trends.
- Collaboration & Communication: Partner with the marketing team to align campaigns and messaging. Adapt content for different channels (text, visuals, short videos) while maintaining core messaging.
Requirements
- Proven Experience: Demonstrated experience in social media management and content creation—especially for digital campaigns or marketing platforms.
- Creative & Technical Skills: Solid copywriting and visual storytelling abilities; familiarity with design tools (e.g., Canva, Adobe Creative Suite) and video editing apps.
- Strategic Thinking: Ability to ideate content that's both creative and strategic—designed to engage target audiences and meet business objectives.
- Analytics Mindset: Comfortable using metrics to measure success and iterate on content plans.
- Adaptability & Initiative: Self-driven and able to manage deliverables across multiple content formats with minimal supervision.
- Cultural Fit: A keen interest in career growth, education, and storytelling—a passion for helping individuals navigate their professional paths.
Why Join Us?
- Make a meaningful impact by shaping how The Careers Department communicates with its audience.
- Enjoy creative autonomy and the opportunity to experiment across formats and channels.
- Join a collaborative environment where your voice and ideas matter.
- Stretch your skills across digital storytelling, audience engagement, and brand-building.
Salary Benchmark (Australia-based Insight)
According to Randstad Australia, the average salary for Social Media Managers is around AUD 80,000 per year. Entry-level roles start at about AUD 70,000, while more experienced professionals can earn over AUD 90,000 annually. (Randstad Australia).
Let me know if you'd like adjustments—perhaps adding specific KPIs (e.g., "increase Instagram engagement by X%") or details about team structure, reporting lines, or benefits.
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