About the role
We are looking for a motivated Marketing Associate to support our go‐to‐market efforts in ANZ and select markets in MEA across campaigns, events, sales and partner marketing. This role is ideal for someone early in their marketing career who has experience in B2B SaaS – especially within financial services, banking, consulting, or fintech – and is eager to gain deeper expertise in marketing operations, campaign execution, and field marketing at a fast‐growing technology business.
Location: Sydney (remote work possible). Hybrid approach: base around Sydney, with occasional travel, including international.
Key Responsibilities
* Assist in the set up, execution, and reporting of marketing campaigns across email, digital channels, social media, and ABM.
* Manage campaign workflows, data hygiene and lead routing in coordination with the global marketing operations team.
* Support optimisation of sales and marketing automation processes (HubSpot) and ensure best practices are followed.
* Build and maintain dashboards, reports and analytics to track campaign and event performance and pipeline contribution.
* Support the planning and logistics of regional events such as conferences, podcasts, roundtables, partner events and trade shows.
* Coordinate registrations, venue logistics, materials, shipments, vendor management and on‐site support.
* Execute follow‐up processes to ensure leads are recorded effectively to support sales and tracked in the CRM.
* Assist with the execution of joint campaigns, events and co‐marketing programs with consulting, advisory and technology partners.
* Coordinate partner deliverables including content, digital assets, timelines and reporting.
* Help maintain strong communication and project alignment with partner teams.
* Coordinate regional content needs, support localisation, coordination and distribution across ANZ and MEA marketing channels.
* Manage updates to regional collateral, landing pages, templates and campaign assets.
* Work cross‐functionally to meet content needs for events, digital campaigns and sales enablement.
* Collaborate closely with the ANZ and MEA sales teams to ensure marketing activities are aligned to pipeline needs.
* Provide market, event and campaign insights to help accelerate sales cycles.
* Maintain strong communication around target accounts, event follow‐ups and campaign calendars.
* Proactively source, qualify and engage new business leads through research‐driven methods, leveraging platforms such as LinkedIn Sales Navigator to identify target companies and decision‐makers.
* Help conduct outbound prospecting via personalised communication channels (email, social, calls) to generate qualified meetings and pipeline opportunities.
* Collaborate closely with the sales team to perform market intelligence gathering, refine target personas, analyse competitor activity and identify emerging industry trends.
* Support internal events and communications for the Sydney office in collaboration with local teams.
Requirements
* 3‐4 years of marketing experience in B2B SaaS, fintech or enterprise technology (financial services experience preferred).
* Experience supporting events and external‐facing marketing programmes.
* Hands‐on experience with marketing automation and CRM tools (HubSpot preferred).
* Strong understanding of digital marketing, campaign operations and field marketing.
* Detail‐oriented, organised and capable of managing multiple projects simultaneously.
* Strong communication skills and the ability to collaborate across teams and functions.
* Familiarity with the financial services industry (banking, consulting, fintech) is a plus.
* Ability to travel occasionally within North America for events or team meetings.
What We Offer
* Opportunity to grow within a fast‐paced global SaaS marketing team.
* Hands‐on involvement across campaigns, operations and events.
* Exposure to senior financial services buyers, partners and strategic go‐to‐market models.
Benefits
* 25 days holiday + birthday off.
* Option to opt‐out of public holidays.
* Option to buy/sell up to 5 days of annual leave per year.
* 16 hours paid volunteering time per year.
* Enhanced Pat & Mat leave.
* Perkbox membership.
* Length of service increases annual leave.
Engine by Starling is an equal opportunity employer, and we are proud of our ongoing efforts to foster diversity & inclusion in the workplace. Individuals seeking employment at Engine by Starling are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.
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