Compensation
This range is provided by Perfectly Placed Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
A$180,000.00/yr - A$180,000.00/yr
Overview
Reporting to the General Manager you will drive & lead the management & maintenance of the AU & NZ websites. Working collaboratively across the business you will play an active role in the strategic map whilst providing a superior ecommerce experience.
You will have two direct reports reporting to you.
Responsibilities
- Trade and Sales
- Drive online sales to help meet financial targets and profit budgets. Trading the Online businesses (multi brands) to hit financial targets
- Review sales by week by day by promotion to agree future activity ahead of monthly projections
- Tracking sales performance to budget, forecast & LY by promotion and key web metrics
- Proactively identify tactical opportunities to drive trade & sales uplift
- Develop strategic plan to increase traffic & convert online sales by channel
- Prepare budgets, forecasts and trade estimates as required
- Daily/Weekly/Monthly ecommerce sales reporting & analysis, providing actionable insights
- Understanding category performance and providing insights
- Monitor industry, online and mobile shopping trends, maintaining knowledge of competition and awareness of ecommerce opportunities
- Setting up current websites for Australia/NZ
- Digital Marketing
- Implementation of digital and content marketing plan
- Manage Email Marketing strategies together with Marketing & CRM teams, including content, personalization & segmentation strategy, re-engagement plans and driving the acquisition of new sign ups
- Working with the E-Commerce coordinator to develop and execute trading calendar
- Review and report on performance of content related marketing to the broader business
- Product Management
- Sales & profit growth through product & merchandise strategies
- Work closely with Buying & Planning teams on strategies that optimize online product assortments in key trading periods
- Develop & drive strategic merchandising strategy onsite
- Support Ecommerce Coordinator in the product enrichment process and ensure products are pushed live within 48 hours of stock arriving in warehouse
- UX & Conversion Rate Optimization
- Create a leading edge analytical, test and learn culture, delivering elevated & optimized online experience
- Actively apply customer insights and business performance data to identify areas of opportunity
- Lead website updates and initiatives to constantly improve the customer journey and tactics to increase conversion, reduce bounce rate and cart abandonment
- Partner with external Agency to develop and execute a comprehensive CRO plan to improve customer experience and site usability to drive conversion increase
- Web Development
- Provide technical and testing support with responsive, problem-solving abilities
- Approve/prioritize any changes and deployments before they go into development environment
- Work alongside Customer Service team to analyze customer insights and improve on site experience
Application
If you feel this role could be an amazing opportunity for you and you enjoy a fast-paced, hands-on role and you have the above skillset, please APPLY now: APPLY NOW.
Job Details
- Seniority level: Executive
- Employment type: Full-time
- Job function: Sales, Information Technology, and General Business
- Industries: Retail Apparel and Fashion
Head of Ecommerce role postings and location history are provided for context.
#J-18808-Ljbffr
📌 Head of eCommerce ( Multi Brand )
🏢 Perfectly Placed Recruitment
📍 City of Sydney