OverviewDirect message the job poster from Willow & BlakeFounder of frank body and Willow & Blake: a brand building agency.Founder of brand advisory, For Scale.Writer + Investor.Who we are:Willow & Blake is a Melbourne-based creative branding agency, bringing brands to life all over the world.We're a small team but a hungry one.
We don't come to work to do the bare minimum or churn out mediocre brands.
We're here to do good work, outstanding work; work that we are proud of.
We're all ambitious and hardworking.
But we know how to work smarter, not harder.
And that there's nothing smart about chaining creatives to their laptops for ludicrous hours a day.Over the last 15 years, we've built and scaled over $1 billion worth of consumer brands.
Our specialty is in the beauty, health, fashion and wellness space.
Alongside that, hospitality is fast becoming a key category for us.
Which is good for our folio but even better for our stomachs.In the past 12 months, here's a small example of the work our team has done:Rebranded a 150-year-old fashion brandCreated iconic haircare brand Bouf from scratchCreated a new secret brand identity for one of Australia's leading health brandsLaunched "For Scale" our business advisory program for consumer brandsPresented campaign concepts that made our clients blush, laugh and cry (literally).
What you'll be doingThis is a role for a strategically minded senior copywriter who is looking to own the brand creation process from end to end.
All our jobs start with an insight, preferably a human one; turning this into an idea is where the magic lies.Your job is to lead strategy and develop clever concepts that achieve our clients' goals, not stroke our own egos.
This role is for someone who straddles the boundaries between brand and marketing as easily as they do the line between coffee one and coffee too many.Your day-to-day will consist ofNaming and tone of voice developmentCampaign ideationCopywriting and creating content for various mediums, including website, packaging, script writing & social contentWriting long-form blog and web copyProofreading and reviewing work to ensure a high standardCreating and implementing marketing and content strategiesDeveloping creative campaign strategies to drive the client's objectivesCollaborating with the design team on brand developmentYour qualifications7+ yrs experience within top-tier agencies or brands and a heavy strategic focus, turning insights into effective brand voices that work across digital, packaging, social, in store and campaignProven experience in developing brand strategies, voice identities and campaigns from scratch with a folio of work to speak toCreative thinking: there's nothing scarier than an old ideaCommercial thinking: there's nothing clever about an idea that doesn't convertAccountability: you\'re a strong self-editor who submits best-in-class workWhat life is like at W&BWe;'re anti-fluff and egosWe value our clients more than awardsBonus Happy Annual Leave DaysTraining/Professional development budgets for all team membersA flexible, hybrid work arrangement to partially WFH as well as stunning custom built office in the best part of Melbourne CBDAccess to some of the worlds most exciting up and coming businesses as well as a stable roster of trusted brandsSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing, Public Relations, and Writing/EditingIndustriesAdvertising ServicesReferrals increase your chances of interviewing at Willow & Blake by 2xGet notified about new Senior Copywriter jobs in Melbourne, Victoria, Australia.
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📌 Senior Copywriter
🏢 Willow & Blake
📍 Melbourne