Job Title: Digital Content Specialist
We are seeking a highly skilled and creative Digital Content Specialist to join our team. This individual will be responsible for developing and executing a comprehensive social media strategy that aligns with our brand identity and resonates with our audience.
Responsibilities:
* Develop and execute a social media growth strategy across multiple platforms, including Instagram, Facebook, Pinterest, TikTok, and YouTube.
* Plan and create content (owned, curated, live, and UGC) that reflects our brand identity and engages our audience.
* Coordinate and create paid content suitable for Meta Ads.
* Organize and oversee weekly content shoots to support new collections.
* Stay up-to-date on key social media trends and identify opportunities that align with our aesthetic and values.
* Manage and grow our Influencer Gifting Program, including relationship building, outreach, onboarding, and campaign coordination.
* Identify new ambassador opportunities and brand collaboration prospects.
* Track and report on social media performance, providing insights and recommendations for improvement.
Requirements:
* A collaborative and passionate marketer with a deep interest in fashion, social media, and influencer marketing.
* A creative thinker with a hands-on attitude who's adaptable, proactive, and thrives in a growing team.
* A confident communicator who loves building relationships – both online and offline.
What We Offer:
* A competitive salary package.
* A monthly clothing allowance.
* The opportunity to join a fast-growing business with a bold future.
* A positive, inclusive, and empowering company culture.
* A supportive and creative team environment.
* The chance to make a genuine impact on a rising fashion brand.