Self Care Corporation is a founder‐led Australian beauty company with a portfolio of pioneering brands — including a leader in clinical skincare and a trailblazer in clean beauty. Known for results‐driven formulations and strong commercial performance, we're scaling locally and globally with multiple new market launches ahead.
We are strengthening our marketing capability and are seeking a capable and commercially minded Marketing Executive to play a central role in executing marketing across digital channels.
This is a critical execution role responsible for social media, influencer partnerships, EDM deployment, Shopify content updates, and campaign rollout. You will be responsible for ensuring marketing assets are delivered, quality‐checked, and deployed accurately and on schedule across all digital channels.
This role is suited to someone experienced, detail‐driven, and capable of operating in a fast‐moving, performance‐focused environment.
The Role
This role ensures that marketing campaigns and content are deployed accurately and consistently across all digital touchpoints. You will work closely with the Head of Brand Growth and creative team, who will provide campaign direction and creative assets. Your role is to coordinate, execute, and deploy those assets across social media, EDM, Shopify, and other digital platforms.
This is not a creative production role. It is a critical execution role ensuring marketing activity is implemented properly and supports the continued growth of the brand.
Key Responsibilities Social Media Management
* Manage and execute organic social media across Instagram, TikTok, and other platforms
* Schedule and publish posts aligned with campaign priorities
* Write captions consistent with brand voice and positioning
* Monitor engagement and manage comments and messages professionally
* Ensure social channels remain active, relevant, and aligned with marketing activity
Influencer and UGC Management
* Identify and manage influencer relationships aligned with brand positioning
* Coordinate influencer outreach, gifting, and content creation
* Maintain a consistent pipeline of influencer and UGC content
* Secure usage rights and ensure content is available for marketing use
* Coordinate integration of influencer content across marketing channels
EDM and Email Execution
* Build, schedule, and deploy EDM campaigns
* Write and adapt email copy aligned with campaign messaging
* Coordinate email deployment in line with campaign timelines
* Ensure accuracy and consistency across email marketing activity
Shopify and Website Content Management
* Update and maintain website content using Shopify
* Upload campaign assets, product content, and landing page updates
* Ensure website reflects current campaigns, launches, and marketing priorities
* Support implementation of campaign‐related website updates
Campaign Coordination, Asset Management & Deployment
* Coordinate the delivery of marketing assets from the creative team in line with campaign timelines
* Ensure all assets are delivered on schedule and ready for deployment
* Perform quality control checks on all marketing assets to ensure accuracy, completeness, and suitability for use
* Ensure assets are correctly formatted for their intended platforms (EDM, Shopify, social, paid media, etc.)
* Coordinate timely deployment of assets across social media, EDM, Shopify, and digital channels
* Maintain campaign calendars and ensure execution deadlines are met
* Work closely with the Head of Brand Growth and creative team to ensure smooth and effective campaign execution
This role plays a critical part in ensuring marketing execution keeps pace with the growth of the brand.
Experience and Requirements
* 3–5+ years experience in a marketing or digital marketing role
* Experience managing social media for a brand
* Experience building and deploying EDM campaigns
* Experience using Shopify or similar ecommerce platforms
* Experience working with influencers
* Strong organisational skills and attention to detail
Highly regarded
* Experience working within a beauty, skincare, or ecommerce brand
* Experience working in performance‐focused marketing environments
This is an opportunity to join an entrepreneurial Australian made skincare brand at an important stage of its development. You will make a real impact in a central role, executing marketing activity across digital channels and working closely with senior leadership and creative teams.
To Apply
Please apply via LinkedIn with your CV and a brief cover letter outlining your relevant experience. Please also include brief answers to the following questions in your letter:
* Have you previously worked within a beauty, skincare, or direct‐to‐consumer brand? If yes, please specify which brand
* Have you previously built and deployed EDM campaigns using platforms such as Klaviyo, Mailchimp, or similar? Please briefly describe your experience.
* Describe your experience managing website content using Shopify or a similar ecommerce platform. What types of updates have you been responsible for?
* This role focuses heavily on execution and deployment of marketing assets across multiple channels. Can you describe a role where you were responsible for coordinating and executing marketing campaigns?
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