Brand & Marketing Manager
Location: Mile End, SA
Work Type: Full Time
Industry: Insurance, Financial Services, Marketing
The Role
Reporting to the Chief Operating Officer and Managing Director, the Brand & Marketing Manager will own the company's marketing strategy and execution — balancing strategic thinking with campaign management.
You'll be responsible for expanding market presence, strengthening brand identity, and driving lead generation across a variety of client segments and business streams.
Key Responsibilities
- Develop and implement integrated marketing strategies across all business units
- Lead content creation: articles, videos, social media, email newsletters, event collateral
- Tailor messaging for corporate, SME, aged care, aviation, and financial services audiences
- Ensure internal brand consistency while adapting messaging for varied audiences
- Manage CMS (Apache preferred) and oversee SEO strategy to grow digital reach
- Coordinate external agencies and contractors (social, design, digital)
- Manage the marketing budget and report on campaign ROI and performance
- Deliver executive-level reporting and insights to inform leadership decisions
What Success Looks Like
- Increased brand awareness and lead generation, particularly on the eastern seaboard
- Clear and measurable return on marketing investments
- A strong, consistent brand presence across all divisions and platforms
- Increased lead conversion and qualified opportunities for business development
What You'll Bring
- 5+ years' experience in marketing, ideally in financial services or insurance
- Marketing experience across any industry will be considered for this position
- Experience managing multi-entity or parent-company marketing strategies
- Solid understanding of Adobe Creative Suite (Photoshop, InDesign, Illustrator) - able to make small changes if needed
- Proven ability to manage third-party marketing and digital providers
- Experience with CMS platforms (Apache ideal; WordPress, Joomla, or Drupal relevant)
- Strong grasp of SEO and digital advertising strategies
- Budget management and data-driven reporting skills
- Bachelor's degree in Marketing or a related field
- Confident presenting to senior stakeholders and executives
Who You Are
- A self-starter who thrives on autonomy and accountability
- An excellent communicator with the ability to influence at all levels
- Energetic, collaborative, and adaptable in a fast-paced professional environment
Why Join Our Client?
- Lead and shape the entire marketing function across multiple service lines
- Work closely with executive leadership and make a real impact
- Exposure across both insurance and financial services sectors
- Convenient city-fringe location with on-site parking
- Enjoy a collaborative, high-performing, and supportive team environment
Australian work rights are required for this position.
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