Mudganics is a fast-growing Australian wellness and skincare brand built around one hero ingredient — Sea Buckthorn.
We take a holistic, science-backed approach to beauty and ageing, combining ingestible wellness and topical skincare to support women from the inside out.
We're a founder-led business scaling rapidly across DTC, subscriptions and retail, with ambitious plans for Australia and international growth.
This role is critical to our next phase.
The Role
We're looking for a high-performing Digital Marketing Manager to take full ownership of our paid media, email marketing and campaign execution.
This is not a content or social media role.
This role owns performance, revenue and execution.
You will be responsible for managing the full digital marketing engine — from paid media strategy and lifecycle marketing through to campaign planning, creative coordination and reporting.
Key Responsibilities
Own and manage paid media across Meta, Google Ads and Pinterest, with a strong focus on full-funnel performance
Optimise budgets, creative testing and scaling to drive strong blended results (MER, ROAS, CAC)
Own Klaviyo (CRM) end-to-end, including key flows, segmentation, weekly campaigns and lifecycle optimisation
Drive email and lifecycle revenue growth through strategic planning and performance reporting
Lead digital campaign planning for major sales, launches and subscription initiatives
Coordinate campaign execution across paid media, email, website and creative assets + including writing email briefs
Plan and brief all email campaigns, setting the structure, messaging direction, and goals, and collaborating with designers on execution.
Ensure all campaigns are commercially sound, well-timed and executed to a high standard
Creative & Team Management
Manage and brief the graphic designer and creative contributors
Write clear, conversion-focused creative briefs
Review and optimise creative for ads and email performance
Work closely with founders and internal stakeholders
Reporting & Commercial Accountability
Report weekly and monthly on performance across all channels
Identify opportunities, issues and recommendations proactively
What We're Looking For
Experience
3+ years in digital marketing
3+ years in a Digital Marketing Manager or Performance role
Strong ecommerce experience (Shopify preferred)
Experience in beauty, wellness, skincare or supplements highly regarded
Proven experience managing paid media budgets and lifecycle marketing
Experience leading major sales periods and campaigns
Skills & Knowledge
Advanced Meta Ads experience
Strong Google Ads knowledge
Pinterest Ads experience (or willingness to learn)
Advanced Klaviyo experience
Strong understanding of ecommerce metrics and attribution
Excellent campaign planning and execution skills
Working Style
Highly organised and proactive
Commercially minded and data-driven
Comfortable in a fast-moving, founder-led environment
Strong communicator who can manage priorities and stakeholders
Takes ownership and accountability seriously
Tools You'll Work With
Shopify
Klaviyo
Meta Ads Manager
Google Ads
Pinterest Ads
Google Analytics (GA4)
Asana
Canva / Figma
Why Join Mudganics?
Work closely with the founders and senior leadership team
Own performance and strategy — not just execution
Be part of a fast-growing Australian brand with global ambitions
A flexible, supportive work environment — we trust our team and value outcomes over rigid rules.
A fun, collaborative culture where people enjoy what they do and work well together
A business built on integrity, quality and long-term thinking
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