Thread Recruitment is partnering with Essier
Essier, a premium, design-led bamboo decking system backed by global brand Straightcurve, is launching and scaling a new division in the Australian building and landscaping market.
Essier decking is a high-performance, carbon-negative, modular system designed to replace traditional timber and composite decks: faster to install, lower maintenance, and just naturally good.
They're looking for a Sales & Business Development Manager to lead Essier's market entry and early growth: someone who can design the sales engine, secure the first commercial wins, and help shape a brand that stands for something bigger.
About the Role
You'll be responsible for launching Essier into the market, validating product‐market fit, and creating the foundations for national scale.
This is a build‐from‐zero, get‐your‐hands‐dirty, commercial leadership role where you'll be both strategic and hands‐on and comfortable designing processes and getting out in front of customers.
What You'll Be DoingMarket Entry & Growth
* Develop and execute Essier's go‐to‐market strategy
* Identify priority customer segments and define clear entry pathways
Sales Strategy & Execution
* Own the full sales cycle: outreach → demo → quote → negotiation → close → handover
* Monitor conversion rates, margin health, objections, and deal velocity – and adjust accordingly
Partner & Channel Development
* Identify, onboard, and support early installers, distributors, and dealer partners
* Equip partners with sales tools, demo materials, and product knowledge
Operational & Sales Infrastructure
* Build Essier's sales engine from the ground up, such as CRM stages, workflows, templates, SOPs, and reporting
Brand & Market Intelligence
* Represent Essier at industry events, trade shows, and customer meetings
* Feed structured market insights back to HQ, such as pricing sensitivity, competitor activity, install feedback
Who This Role Is For
* You're an experienced Sales or Business Development Manager with a background in building materials, construction, landscaping, or adjacent industries
* You've launched products, opened new markets, or built sales functions from scratch
* You're commercially sharp, process‐driven, and comfortable working in early‐stage environments
* You build trust quickly and sell through credibility, value, and long‐term thinking
* You're motivated by ownership, impact, and growth, and leaving things better than how you found it
* You're energized by working with a product and brand that rejects "how it's always been done," embraces innovative solutions, and believes sustainability should be practical, measurable, and performance‐led, not just a marketing line
Why Essier
* You'll help launch a genuinely innovative, carbon‐negative product that challenges the status quo in building materials
* You'll have meaningful influence over strategy, systems, and how the brand grows
* You'll work with a values‐led, design‐driven business committed to longevity, responsibility, and raising the industry standard
* This role is for someone who wants to build a sales engine and make a difference while doing it
Apply now or reach out to Thread Recruitment for a confidential conversation.
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