Job Description
As we continue to evolve our digital presence, we seek a strategic Ecommerce & Digital Manager to lead the global digital strategy and drive online growth across our brands.
The successful candidate will play a key part in planning and executing future platform strategies, ensuring the business is positioned to activate new digital commerce opportunities as the market grows.
* Create a comprehensive digital roadmap that supports future expansion of ecommerce capabilities and platform readiness.
* Develop and execute a multi-brand, multi-region digital strategy, covering brand websites, reseller websites, ecommerce portals, and paid digital channels.
* Define clear priorities across regions balancing direct digital sales with brand engagement objectives.
Key Responsibilities
* Own and drive ecommerce performance in major markets, increasing traffic, engagement, and conversion.
* Serve as the central liaison for all teams involved, providing detailed reports on customer behaviours and optimising the sales funnel to increase conversions.
* Partner with external developers and agencies to deliver high-performing site functionality.
* Drive trade account onboarding and support the Sales team to increase project-driven adoption.
* Future proof the digital architecture to enable expansion into additional markets and models when required.
Ecommerce Management
* Integrate and manage product information on non-transactional websites, ensuring that all catalogue data is up-to-date and accurate.
* Collaborate with the A&T team and external agencies to enhance site functionalities and UX, aiming to improve the overall performance and accessibility of our websites.
* Monitor and troubleshoot the websites for any issues, ensuring high standards of performance and swift resolution of any issues.
* Innovate and improve website content, functionality, and user interfaces in collaboration with our digital agencies, focusing on enhancing user experience and site performance.
* Implement a pre-defined SEO strategy that enhances our search engine rankings, drawing organic traffic to our sites and improving visibility for visitors.
* Own the rollout of new product releases with consideration to landing pages, category pages, product page integrations.
* Work with the Marketing team to develop and convey a compelling brand narrative, brand content, and points of engagement across the sites.
Digital Advertising
* Lead global paid digital advertising across search, social, retargeting, and display, with an emphasis on driving trade portal traffic in major markets.
* Develop targeted campaign strategies for architects, designers, and specifiers to grow project conversion.
* Manage agency relationships and internal creative resources to deliver high-performing campaigns.
* Continuously test and optimise spend allocation to maximise ROI.
Data, Insights, and Reporting
* Maintain dashboards to monitor portal performance, site traffic, and campaign ROI globally.
* Analyse customer pathways, attribution models, and digital behaviours to improve conversion strategies.
* Collaborate with Marketing and Sales to connect insights directly to revenue outcomes.
* Use data-driven insights to shape future platform expansion and investment decisions.
Digital Leadership
* Stay up-to-date with industry best practices and changes in analytics platforms, identifying how they impact existing programs.
* Manage and mentor a Digital Marketing Assistant.
* Champion digital expertise internally, educating Sales and Marketing teams on tools, trends, and platform opportunities.