OverviewJoin to apply for the Digital and Social Lead role at News Corp Australia.Medium Rare is Australia's leading content agency.
We work with some of the country's most recognisable brands and member organisations to create award-winning content and campaigns across print, digital, social, audio, events, and out-of-home channels.
Our clients include Coles, Qantas, CommBank, American Express, Chartered Accountants Australia & New Zealand, Australian Institute of Company Directors, and many more.We are looking for a performance-driven Digital & Social Lead to cover a 12-month maternity leave.
You'll create, manage, and publish multi-channel digital and social content for business and finance brands.
You will be responsible for amplifying existing content and producing engaging, insightful social and audio content that connects with the audience.
This role is both hands-on and strategic, acting as the key digital and social lead on the account.
We need someone with strong stakeholder management skills, deep knowledge of digital and social platforms, and a proactive approach to channel updates and algorithm changes.
A creative mindset is essential to keep our client ahead in content.Key ResponsibilitiesContent planning, scheduling, publishing and reportingUploading digital content into the CMSManaging, briefing and project managing long-form immersive digital contentCreating compelling audio editions/versions of digital contentSocialising digital content across an array of social media platforms (LinkedIn, Instagram and Facebook will be priority platforms)Collaborating with designers on social tiles and animated videos, providing content/copy direction in addition to references, scripts and storyboardsOccasional interviewing of talent on the set of photoshoots, creating trend-inspired original social-first content that's edu-taining and insightfulMonthly/quarterly/six-monthly/yearly performance reporting, providing expert analysis and recommendations to support the data and next month's outputWeekly reporting for advertising partners' social, digital and EDM performanceChampioning digital, social and audio knowledge internally and externally; being the point of excellence and confident expert in these channelsProactively ensuring you're up-to-date with the latest channel updates and best practicesOptimising digital and magazine content to rank in search and AIProducing weekly edms, based on editorial recommendationsWho Are You?
You have 7+ years' on-the-job experience in digital and socialYou have worked previously in a senior digital and/or social role for a client, agency or publisherYou live and breathe digital and social platforms and performance, recognising the nuances of search vs social and understanding how and why your audience consumes content on different platformsYou understand the changing nature of SEO and AEO and the need to upskill and pivot at the right timeYou have an innate understanding of the sweet spot between content the audience wants to consume and the client's business objectivesYou can think both creatively and analytically, and have a clear understanding of content KPIs and measuring success on digital and socialYou take pride in your ability to take one piece of content and come up with multiple ways to 'sell it' on different platforms that will engage audiences in different waysYou're comfortable creating content (e.g. interviewing talent or shooting a low-fi video on your phone) as you are briefing video or audio editors to get the desired resultYou can translate performance data into digestible insights to inform your approachYou'll have experience managing and curating an always-on content calendar for social channelsYou're proficient in Google and Adobe Analytics, SEMrush, and social platforms such as LinkedIn, Facebook, TikTok and tools like HootsuiteNews BenefitsAccess to publications and products from across the News Corp familyHealth & wellbeing benefits including onsite gym options at certain officesLeave options to support personal needs (Parental leave, Birthday leave, Volunteer leave, Career break, Compassionate leave)Development opportunities and recognitionFinancial wellbeing supportPerks & discounts across products and servicesGiving back to communitiesWorkplace inclusion facilities and access to quiet rooms and parents' roomsWho we areMedium Rare is Australia's leading content and owned media agency.
We work with brands such as Coles, Bunnings, Qantas, Officeworks, CommBank and L'Oréal Australia & New Zealand to create award-winning content across print, out-of-home, digital and social channels.
We celebrate courageous creativity and pride in our people, our work and our clients.
The role is Sydney-based, working from our Pyrmont office on a hybrid arrangement (three days in the office).
What's next?
Apply now or visit for more information on careers at News Corp Australia.Diversity, Equity and InclusionWe know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia.
We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply.
Inclusion is significant to us and we want everyone to bring their whole-selves to work.
If you require accommodations or adjustments during the recruitment process, or would like to outline which pronouns you prefer, please let us know.
For more information regarding DEI at News Corp Australia, please visit under the DEI section.
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