Cranky Health is the parent company of iconic Australian brands including The Man Shake, The Lady Shake, Famous Nutrition and Nutrabalance. Born from the heartbreak of losing a friend to a heart attack, Cranky Health began as a passion project and has since evolved into a multi-brand category leader.
Ready to create content that gets seen – and makes an impact? At Cranky Health, you won’t just churn out posts to fill a calendar. You’ll shape the way our community connects with health, fitness, and lifestyle brands loved by thousands across Australia and New Zealand.
Why You’ll Love It Here
We’re not your typical corporate gig. Our team is small, passionate, and hands-on – you’ll work side by side with people who genuinely care about what they do (and have fun doing it).
Here’s What You’ll Get to Do
- Create and own content across Instagram, TikTok, Facebook, and YouTube—short-form video, photography, blogs, landing pages, and more.
- Work with ambassadors and influencers, coaching them to create authentic content that feels real.
- Run the content calendar end-to-end, balancing creativity with commercial impact.
- Collaborate across teams, from marketing to community management, giving you exposure to leaders and building skills for your next career step.
- Use insights, not guesswork, to track performance, learn what resonates, and adjust your strategy.
What’s In It For You
- Shape high-profile brands – be the voice behind some of Australia’s most recognised health & wellness names.
- Unleash your creativity daily – from TikTok trends to creating campaigns for current products, no two days are the same.
- See your work in the spotlight – your content will be seen by hundreds of thousands of Aussies and Kiwis every day.
- Grown with us – we’re scaling fast, and you’ll have opportunities to expand your role and skill set.
- Work with a fun, supportive team – we take the work seriously, but not ourselves.
- Hybrid flexibility – a mix of in-office collaboration and work-from-home focus days.
What You’ll Bring On Day One
- 2–3 years of creating content that performs (portfolio required).
- Hands-on skills in short-form video, design, editing tools (CapCut, Premiere, Canva, Lightroom), and copywriting.
- Passion for social media (Instagram, TikTok, Reels) and using scheduling tools like Sprout Social.
- Confidence managing ambassadors, influencers, or content creators.
- A creative eye for design, visuals, and storytelling.
- Organised, proactive, and able to manage multiple projects at once.
- Copywriting skills with the ability to adapt tone across different brands.
- Bonus points: experience with Shopify or in eCommerce, health, or fitness.
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📌 Social & Content Producer
🏢 Cranky Health
📍 City of Sydney