Marketing Manager | Growing company - FMCG Confectionery | Campbelltown area | Competitive salary
* A rapidly growing, Australian-owned manufacturer and distributor within the FMCG Confectionery space.
* The location is based in the Campbelltown area with free on-site parking.
* Salary is flexible depending on experience.
* Reporting to the CEO with 1 direct report and scope for a second headcount.
* Permanent full-time role.
Your new role
We're seeking a dynamic and innovative Marketing Manager to lead end-to-end marketing and brand strategy, involving creating and executing marketing campaigns and initiatives. With ambitious growth plans, the position will be fundamental in driving brand equity, enhancing visibility and strengthening market presence across Australia. This role is perfect for a creative thinker who thrives on building brands, captivating audiences, and driving growth.
* Develop and execute comprehensive marketing strategies and plan, implement, and analyse multichannel marketing campaigns (digital, social media, print, etc.).
* Redesign and establish the full marketing mix by leveraging actionable insights to drive NPD, packaging, pricing, and promotional strategies across retail channels.
* Elevate brand presence, ensuring consistent messaging across all channels.
* Conduct market analysis to identify trends, opportunities, and customer preferences to drive product positioning.
* Build relationships with key stakeholders both internally and externally, such as NPD, major retail chains, major hospitality groups, and independent providers.
* Manage agency relationships, involving end-to-end briefs and overseeing quality.
* Lead and inspire the marketing team, promoting a culture of creativity and collaboration.
* Manage marketing budgets effectively, ensuring maximum ROI for campaigns and initiatives.
What you'll need to succeed
* A tertiary qualification in Marketing or Business or similar.
* A proven track record as either a highly successful Senior Brand Manager looking to step-up, or a seasoned Marketing Manager looking for an exciting new challenge.
* A background in FMCG Confectionery and expertise in creating and executing a comprehensive brand strategy.
* Analytical and commercially minded, with the ability to utilise insights, analytics and data to make informed decisions.
* Strong creative and strategic thinking skills, with the ability to be hands-on and executional.
* Excellent communication and presentation skills.
* Ability to manage multiple projects, meet deadlines, and adapt to a fast-paced environment.
What you'll get in return
* Be part of a fun, inclusive, and imaginative team.
* Opportunities to shape the marketing direction, elevate the brand and drive business growth.
* Encouragement to think outside the box and be involved in creative campaigns and exciting projects.
* Discounts on all products (sweet tooth alert).
* Career development opportunities in a growing company.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV to zoe.thorndyke@hays.com.au
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
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