Lead Strategist - eCommerce Growth Marketing
Base pay range: A$100,000.00/yr - A$150,000.00/yr
This range is provided by Right Hook Digital.
Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
About Right Hook Digital
Right Hook Digital is an eCommerce Growth Agency that's laser-focused on delivering unmatched growth for ambitious brands.
We're about results and relationships, with a profit-first approach that focuses on building brands that last.
By joining our team, you'll be part of a collective that genuinely cares about making an impact for clients and for each other.
With a specialized pod team structure, each Lead Strategist is backed by a tight-knit team and equipped with the tools to drive real results.
We prioritize quality over quantity and growth that scales with you.
Why Right Hook
Focus on Quality, Not Volume: Fewer clients, more impact; deep involvement with each brand's growth journey
Values at Our Core: Client Success, Team Elevation, Wow in Every Interaction, Openness & Candor, Kaizen
Growth as a Constant: Performance + Growth Framework (PGF) provides ongoing skill opportunities
Strategic Impact: Shape and execute the Growth Marketing OS to drive profitable growth
Candid Culture: Open feedback between team members and leadership
About The Role
As a Lead Strategist, you will drive profit-first growth through expert strategy, creativity, and leadership.
You'll implement our Growth Marketing OS to help clients scale profitably and overcome growth challenges.
Responsibilities include:
Strategic Planning: Build and present data-driven strategies aligned with clients' growth goals
Cross-Channel Strategy: Guide paid marketing channels (Social & Search) for scalable, profitable growth
Creative Strategy: Collaborate with the Creative Strategist to deploy high-converting, brand-aligned creative
Budget Performance: Optimize budget allocation toward high-performing channels
Client Relationships: Be the go-to advisor for clients
Team Leadership: Lead and mentor the pod (Media Buyer, Project Coordinator, Visual Creator)
Best Practice Contributor: Help define and refine best practices, testing methods, and playbooks
Project Management: Oversee end-to-end project flow from ads to landing pages
Requirements
What You Bring
Ideally, 3+ years of eCommerce Paid Social strategy experience (DTC a plus)
Proven success driving results with $40k+/month ad budgets
Marketing expertise in creative strategy, data analysis, and fundamentals
Excel & Google Sheets proficiency with MER, CLTV, nCPA, and other metrics
Top-notch communicator with a client-centered mindset
A natural leader and team player who embodies Right Hook's values, especially Client Success and Elevate One Another
Advantages
Why You'll Love It Here
Competitive Pay: AUD $100k-$110k base with no cap on bonuses.
Top strategists earn over $190k with bonuses
Learn from the Best: Elite training, industry courses, and events
Career Advancement: Growth opportunities as the company expands
Impactful Work: Partner with top brands across fashion, health & fitness, beauty, and more
Full Team Support: Coordinated support from media to creative
If you're ready to make a real impact and join a growth-focused team, apply today.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
IT Services and IT Consulting
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📌 Lead Strategist - Ecommerce Growth Marketing
🏢 Right Hook Digital
📍 South Australia