Customer Lifecycle Marketing Manager Role
The ideal candidate will be a strategic and creative leader with expertise in customer lifecycle marketing and retention strategies.
This role requires managing multiple CRM platforms, driving customer engagement, and delivering high-impact campaigns that support growth and loyalty.
* Develop and execute customer engagement strategies across all channels.
* Manage and optimize CRM platforms such as Salesforce or similar.
* Oversee the Customer Data Platform (CDP), ensuring data accuracy and effective segmentation.
* Lead customer retention initiatives to improve lifetime value and reduce churn.
* Collaborate with teams to deliver compelling campaigns and seasonal promotions.
* Monitor and analyze campaign performance, using insights to refine strategies.
Required Skills and Qualifications:
* Minimum 5 years' experience in CRM or customer engagement roles.
* Strong understanding of customer lifecycle marketing and retention strategies.
* Data-driven mindset with strong analytical and reporting skills.
* Excellent communication and stakeholder management abilities.
* Experience in eCommerce, Retail, FMCG / QSR or digital-first environments.
* Familiarity with marketing automation and personalisation tools.
Benefits:
* A fantastic culture of hard working, creatively minded people who are passionate about growth and success.
* Genuine career progression opportunity.
* Great staff discounts.
For this exciting opportunity, please click on the 'Apply' button.