Green Hat is Australia's leading B2B marketing agency. We work with major brands across Technology, Food Services, Hospitality, Financial and Professional Services — and we're looking for a Senior Data & Insights Analyst to join our Digital Experience team.
This is a senior role reporting to the Head of Digital Experience. You'll own the data function across a portfolio of client accounts, work directly with our media, automation, and consulting teams, and present findings to senior client stakeholders. We need someone who can work independently, think strategically, and turn complex data into decisions.
What You'll Do
* Lead data strategy across client accounts — audit quality, close gaps, and build for scale.
* Design and maintain marketing attribution models and multi-touch performance frameworks.
* Build executive-level dashboards in DOMO, Power BI, Tableau, Looker, or similar BI tools.
* Write and maintain ETL pipelines connecting marketing data sources into clean, usable datasets.
* Present insights and recommendations to senior client contacts, including C‐suite.
* Advise our consulting and account teams on what the data means and what to do about it.
* Evaluate and recommend martech and analytics tools as the business evolves.
* Mentor junior analyst on the team.
* Stay current on AI/ML developments in marketing data and bring relevant ideas to the agency.
What You'll Need
You must be able to demonstrate:
* 5+ years in marketing analytics or a closely related field.
* Advanced skills in at least one enterprise BI platform (Power BI, Looker, Tableau, Domo, or Qlik).
* Excellent communication skills (written and verbal).
* Proficiency with Excel data models: Power Query, Power Pivot, DAX.
* Strong SQL across relational databases and cloud warehouses.
* Hands‐on experience with BigQuery, Snowflake, or Redshift.
* Solid understanding of GA4, GTM, paid media measurement, and attribution modelling.
* Proficiency in Python or R for statistical analysis or data processing.
* Experience with dbt, Fivetran, Airflow, or similar pipeline tools.
* A track record of presenting to non‐technical and senior audiences.
* Experience mentoring or managing junior team members.
Bonus Points For
* Familiarity with HubSpot, Marketo, or Salesforce Marketing Cloud.
* Exposure to AI/ML in a marketing context (lead scoring, predictive modelling).
* A relevant degree in Statistics, Maths, Computer Science, or Marketing.
* We are Australia's largest B2B agency.
* You'll get to work with a passionate multi‐cultural team (we've got people from Australia, NZ, Singapore, India, Pakistan, Spain, Germany, UK and more)
* Work on some big brands with big juicy projects
* Great opportunity to level up your skills – professional development encouraged
* Get coaching and support from B2B marketing industry pros
* We're informal, we like to have some fun while delivering professional outcomes for our client
* Send us your CV and a short note covering one analytics challenge you've led and what it achieved.
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