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Content lead

Melbourne
Fireflies
Posted: 21 November
Offer description

Is the #1 AI teammate for meetings, trusted by over 20 million people across more than 500,000 organizations from fast-growing startups to Fortune 500 enterprises. Whether in sales, project management, marketing, operations, or product development, Fireflies is revolutionizing team collaboration by capturing knowledge, automating repetitive tasks, and enhancing productivity before, during, and after every meeting.
Recognized as a category-defining platform, Fireflies has achieved unicorn status with a valuation exceeding $1 billion. Ramp data shows Fireflies is the 6th most purchased AI platform in the US. Chances are, you've already seen Fireflies in action, quietly powering one of your recent meetings.
We're looking for a Content Lead who can own Fireflies' entire organic growth engine across both SEO and GEO. This person will drive our visibility across search engines and AI-driven platforms like ChatGPT, Perplexity, Google AI Overviews, Claude etc.
This role requires someone who moves fast, understands how search is evolving with AI, and can balance hands-on execution with team leadership.


What You'll Own:


Search Strategy & Planning

1. Lead the complete SEO + GEO roadmap across Google and AI search platforms.
2. Identify and prioritize keywords, themes, and content clusters aligned with product and audience needs.
3. Build content that reaches users throughout the full funnel.


Content Leadership

4. Write high-quality content yourself when needed and create briefs, frameworks, and guidelines for writers.
5. Manage and grow a network of freelance and in-house writers to scale content output.
6. Ensure all marketing, product, and website content is optimized for discoverability.
7. Audit and refresh existing content to improve ranking and AI model visibility.
8. Collaborate with PMM, social teams to align messaging and support launches.


AI Search Optimization (GEO)

9. Structure content to surface in LLM responses and generative search outputs.
10. Optimize for direct answers, snippets, and topic authority signals used by models.
11. Stay up-to-date with emerging GEO practices and adapt our strategy accordingly.


Website Optimization (Copy, Structure & Performance)

12. Own and execute improvements to site structure, internal linking, schema, and indexation — hands-on.
13. Write or refine website copy (home, product pages, feature pages, solution pages) for clarity, ranking, and conversion.
14. Partner with product marketing and engineering to ship fast, search-ready, performance-oriented pages.
15. Oversee ongoing site audits to ensure pages remain optimized for both search engines and AI models.
16. Work with product marketing and engineering to publish search-ready pages and updates.


Authority, Partnerships & Growth

17. Drive an organic backlink strategy rooted in high-quality, reference-worthy content.
18. Work with partnerships and integrations teams to create co-authored content, guest blogs, and cross-collaboration pieces.
19. Identify authority gaps and competitor strengths and build plans to bridge them.


Measurement & Ownership

20. Track organic performance across search and AI platforms.
21. Own traffic growth and registrations from non-paid channels.
22. Lead the organic content function with clarity, speed, and accountability.



Key Metrics

23. Organic sessions and traffic quality
24. Sign-ups from organic sources
25. Visibility across AI platforms (ChatGPT, Perplexity, Google AI Overviews, etc)
26. Rankings across priority topics
27. Backlink and authority growth



Who You Are:

28. 6–8+ years in SEO/content roles within fast-paced SaaS environments
29. A strong, hands-on writer who can also lead and scale a team of writers
30. Deep understanding of modern SEO and emerging GEO practices
31. Analytical, structured, and comfortable owning results end-to-end
32. Fast, clear communicator who thrives in cross-functional collaboration



Values that are important to us:

33. You should be a great communicator and culture maintainer
34. Take a look at our culture document
35. You're data-driven and customer-focused
36. You value fast & incremental engineering cycles
37. You maintain design excellence and minimise complexity
38. You measure your results & automate when possible
39. You get 10% better at something every week
40. You have an internal compass and take accountability & initiative
41. We value overcommunication, candid feedback and a results-driven culture

Perks and benefits:
42. Competitive compensation
43. Work remotely anywhere in your respective country
44. Ability to move laterally within a team and grow rapidly
45. Paid time off and flexible leave policy
46. No boss culture
47. Flexible working hours
48. LGBTQ+ friendly
49. Company offsites
50. Tech reimbursements

About us: At, we're revolutionizing the way teams interact with AI in their daily work. Our inclusive culture champions security, innovation, customer experience, and growth. Backed by $19 million from top-tier investors like Canaan, Khosla Ventures, and angels from Slack, Facebook, Dropbox, Amazon, and Salesforce, Fireflies is driven by a passionate 100+ member global team spanning 20+ countries and every timezone. We're building a world-class, global-first team, and we dogfood our product to do so.
We are an equal opportunity employer and strongly value diversity at our company because our team will be stronger with different perspectives and experiences. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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