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The Business
Our client, Solbari, is a B Corp certified, high-growth Australian retail business united in their purpose of empowering people to live a sun smart life. Their customers in 160 countries lead active, outdoor lifestyles wearing their stylish range of UPF50+ apparel, accessories, and SPF50+ skincare. Work day to day with a friendly and collaborative team in Port Melbourne with free parking, snacks, and wellbeing activities.
Position Overview
The Creative Content Manager plays a pivotal role in shaping and executing Solbari's brand storytelling through high-impact content across all organic and paid social channels. Reporting into the Head of Marketing, this position is focused on creating engaging, mobile-first content that builds community, drives awareness, and delivers performance across TikTok, Instagram, Facebook, LinkedIn, and more. With a passion for video and a strong understanding of platform nuances, this role is responsible for developing culturally relevant content that brings Solbari's brand to life – from behind-the-scenes storytelling to educational moments and trend-driven campaigns. Comfortable in front of and behind the camera, you'll be both a hands-on creator and a strategic thinker who thrives in a fast-paced, collaborative environment.
This is a creative-first role with strong executional responsibility. You'll work closely with UGC creators, agencies, and the broader marketing team to deliver a cohesive content strategy that reflects brand priorities and resonates across every touchpoint. While influencer and KOL relationships are managed by the Marketing Coordinator, you'll collaborate closely to ensure their activity is integrated into our social storytelling and aligns with your content strategy.
Key Responsibilities
* Content Strategy & Development: Own the content strategy and manage end-to-end production across organic and paid channels, ensuring alignment with brand priorities.
* Social Media Execution: Lead the day-to-day execution of Solbari's global social strategy across TikTok, Instagram, Facebook, LinkedIn, and more.
* Content Creation: Ideate, film, edit, and publish high-performing, mobile-first content that reflects our tone of voice and premium visual identity.
* On-Camera Presence: Confidently feature in social content, including TikToks, Reels, how-to's, and behind-the-scenes storytelling.
* Calendar & Campaign Planning: Build and manage a proactive content calendar aligned to product launches, ambassador moments, and relevant cultural events.
* Creator & Influencer Integration: Collaborate with UGC creators and work alongside the Marketing Coordinator to ensure influencer and KOL content is integrated into social storytelling.
* Community Engagement: Engage with our audience in-platform to build advocacy, amplify brand storytelling, and strengthen customer connection.
* Performance-Driven Content: Create content that supports full-funnel storytelling across both organic and paid channels, optimised for reach and impact.
* Brand Consistency: Ensure that all creative and content reflects Solbari's values, voice, and visual identity across every touchpoint.
What Success Looks Like
* Consistent output of high-quality, brand-aligned content across TikTok, Instagram, Facebook, and LinkedIn.
* Demonstrated growth in reach and engagement, particularly on TikTok and US-targeted channels.
* Strong working relationships with internal team members, creators, and agency partners.
* Clear ownership and execution of content production processes, from ideation through publishing.
* Positive team collaboration that contributes to Solbari's creative momentum and purpose-driven mission.
Key Requirements
* 3+ years' experience in content creation and/or social media positions
* Able to demonstrate high-quality content production, responsible end-to-end from concept development through to filming and editing
* A willingness to be filmed in low-fi video content is highly desirable
* Experience working with influencers/models for owned content and UGC
* Excellent attention to detail and confident communication skills across teams and stakeholders
* Strong project and time management skills, with an ability to multitask
* Proven shoot coordination experience, including logistics and multi-format production
* A clear, brand-aligned style and a passion for storytelling and content creation
* A self-starter, works autonomously, and is highly reliable
Benefits
* Generous product allowances and discounts
* Paid parental leave
* Empowerment days to invest in yourself
* Monthly movement day: Yoga & Pilates
* A professional development fund and access to a high-quality employee counselling program
* Collaborative, catered business updates, celebrating the wins
Click on the link to apply now or reach out to Lucy Garrido at for further questions.
Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.
Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.
Seniority level
* Seniority level
Not Applicable
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Advertising Services
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