Creative Marketing Manager – Build It, Brief It, Do It
Creative Marketing Manager – Build It, Brief It, Do It
We're looking for a Creative Marketing Manager who doesn't wait for a brief – they write it.
This is a rare opportunity to lead the marketing engine of a growing, design-forward food brand with five successful locations and several exciting new ventures in the pipeline. You'll be expected to think holistically, act decisively, and roll up your sleeves to bring ideas to life across platforms, teams, and mediums.
This role isn't about sitting back and managing an agency. You are the agency – concepting, producing, directing, and deploying with a maker's mindset and an operator's instincts.
What You'll Be Responsible For
* Leading end-to-end campaign development – concept, plan, produce, publish, measure
* Writing your own briefs – from product launches to brand campaigns, you drive the marketing roadmap
* Creating content across social platforms, mainly Instagram and TikTok, including performance-led stories, reels, and posts
* Producing in-house marketing assets using Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, Lightroom)
* Shooting mobile and camera-based photo/video content – prosumer to pro-grade experience highly valued
* Managing and mentoring a small external social media contractor, while growing internal studio capability
* Working cross-functionally with the baking team, ops, and management to integrate marketing into product development and store activations
* Project managing creative collaborations and influencer campaigns with both flair and follow-through
* Reporting on campaign outcomes and key marketing goals – no unnecessary presentations, just smart, simple storytelling
* Exploring and implementing ways to use AI tools for writing, content generation, image refinement, workflow automation, and performance analysis
You Should Bring
* Strong, demonstrable experience leading creative campaigns for food, lifestyle, or retail brands
* A strategic brain, but a doer's DNA – you're comfortable ideating, building, and publishing
* Deep technical fluency in at least some of the Adobe Suite – bonus points for design, motion, or grading skills
* Practical shooting/editing ability – mobile is a must, but mirrorless/DSLR or video rig experience is a serious advantage
* Experience managing lean teams or freelancers, with an eye on in-house quality and consistency
* Comfortable working with minimal budgets and turning constraints into creative firepower
* A working knowledge of AI creative and productivity tools – and a mindset that looks for smarter, faster ways to get things done
* A clear communicator who doesn't overcomplicate things – just gets the job done, beautifully
The Vibe
You'll be the connective tissue between creativity and execution. That means collaborating on new products, planning store launches, crafting pitch decks or investor briefs, and keeping an eye on campaign impact – all while holding the creative line.
We're open to flexible working arrangements and tailored compensation structures for the right person. The role is based in Melbourne with access to beautiful stores, warm teams, and an audience hungry for great storytelling.
If you're excited to help shape a brand from the inside out – with both heart and hands – we'd love to hear from you.
What to Expect
We know your time is valuable, and we aim to keep the process as thoughtful and efficient as possible. Our approach is simple:
* Shortlisted applicants will be invited to complete a brief creative task tailored to their strengths
* This will be followed by a conversation to get to know how you think, work, and collaborate
* A small number of final candidates may be asked for references or to meet with a member of our wider team
Unfortunately, we won't be able to respond to every application, but please know we genuinely appreciate the time and care you put into applying. If this role excites you, we'd love to see your work.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
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