Channel Marketing Program Manager Job Description
This is a challenging role for a results-driven marketer to lead the development and execution of marketing strategies across multiple channel partners in Australia.
About You
We are looking for a highly experienced B2B IT Channel Marketing professional with 5+ years of experience who has a proven track record of success in building, executing, and driving results from vendor business and marketing plans. The ideal candidate will be data-driven, articulate, persuasive, organised, and accountable, with a strong ability to build relationships with internal and external stakeholders.
Key Responsibilities
* Assist assigned vendors in creating and executing product marketing strategies through our channels to deliver MQL & SQL outcomes and ROI to meet vendor requirements.
* Work closely with our Sales & Vendor Teams to develop and execute Account Based Marketing plans for our strategic Partner ecosystem.
* Manage vendor relationship, including maintaining product marketing plans, managing vendor co-op/MDF, and representing us in marketing related business meetings.
* Support Head of Channel Marketing to develop and execute tactics aligned to our Vendor Marketing Strategy.
* Collaborate with other stakeholders to ensure campaign reporting and visibility of executed tactics is available and accurate using applicable marketing automation, CRM, and project management platforms.
Requirements
* 5+ years of experience in B2B IT Channel Marketing with proven success building, executing, and driving results from vendor business and marketing plans.
* Experience with budget management and financial tracking mechanisms.
* Ability to build and leverage strong internal and external relationships with colleagues, partners, vendors, and suppliers.
* Possess a solutions-oriented mindset and a growth mindset.
* Passion and excitement are essential for this role.