Job Title: Digital Marketing Specialist
We are seeking a skilled digital marketer to drive our performance marketing efforts and lead generation initiatives.
This role involves leading the full lifecycle of our advertising and paid lead generation campaigns, from crafting plans, executing campaigns and handling analysis and reporting.
* Crafting high-impact campaigns that deliver results
* Leading the full lifecycle of our advertising and paid lead generation campaigns
* Partner with Marketing and designer to develop compelling ad creatives (copy, images and video)
* Monitor performance, budgets and bids to maximise ROI
* Build and refine high-converting ad funnels to nurture leads through the sales journey
To be successful in this role, you will require minimum 5 years of hands-on experience in digital marketing, advanced knowledge of analytics platforms and a data-driven approach to decision-making.
Key Responsibilities
* Paid ads and lead generation campaigns
* Collaborate with Oolio's Growth Marketing Lead to plan our paid lead generation strategy
* Develop compelling ad creatives tailored for different audience segments
* Monitor performance, budgets and bids to maximise ROI
* Research and trial innovative lead generation channels
Requirements
* Minimum of 5 years of hands-on experience in digital marketing
* Advanced knowledge of analytics platforms
* Data-driven approach to decision-making
* A/B testing to refine ad copy, bid strategies and user experiences
About The Role
This is an exciting opportunity to lead our digital marketing efforts across multiple brands and markets. If you're ready to take ownership of our performance marketing planning and reporting and drive growth in a supportive, innovative environment, we want to hear from you.