Sales Development Representative (SDR)
Location: Melbourne (on-site)
Type: Full-time
About Mindway
Mindway is an Australian Employee Assistance Program (EAP) and workplace wellbeing platform. We help businesses support their people through fast access to counselling, leadership training, and proactive wellbeing tools.
We work with small to mid-sized businesses across Australia and are growing quickly. This role is a key part of that growth.
The Role
As a Sales Development Representative (SDR), your job is to:
Start conversations. Qualify opportunities. Book high-quality meetings.
You'll be the first point of contact for prospective clients who have shown interest through Google Ads, LinkedIn campaigns, referrals, and inbound enquiries.
This is a phone-heavy role. You will hear "no" a lot. That's normal — and we'll train and support you through it.
What You'll Be Doing
* Calling warm inbound leads (Google, Bing, LinkedIn, website enquiries)
* Qualifying businesses based on size, need, urgency, and fit
* Booking discovery calls for the Founder / Sales Lead
* Following up leads via phone, email, and LinkedIn
* Updating CRM notes accurately after each interaction
* Handling basic objections and educating prospects on EAP value
* Hitting weekly activity and meeting-booked targets
What Success Looks Like
* 30–40 calls per day with hot and warm leads
* 10–15 quality conversations per day
* 8–12 qualified meetings booked per week
* Consistent improvement in call quality and conversion rates
* Growing to be a closer over the phone and through video calls
What We're Looking For
You don't need sales experience. You do need:
* Confidence speaking with business owners and managers
* Resilience — rejection won't knock you off your game
* Strong communication and listening skills
* Curiosity about people, business, and wellbeing
* Coachability — you'll receive regular feedback
* Reliability and strong work ethic
Retail, hospitality, customer service, or leadership experience is highly regarded.
What We'll Provide
* Full onboarding and sales training
* Clear scripts, frameworks, and call guidance
* Ongoing coaching and feedback
* Warm leads (no cold list scraping)
Real progression opportunities as we grow:
* Closer
* Senior SDR
* Account Executive
* Team Lead / Sales Manager
Why Join Mindway
* Meaningful product with real impact
* Small team, no red tape
* Direct access to leadership working directly with the founder
* Clear targets and transparent expectations
* Opportunity to grow with the company
Important to Know
This role is not for everyone. If you avoid phone calls, struggle with rejection, or don't enjoy fast-paced environments, this won't be the right fit — and that's okay.
If you want to learn sales, build confidence, and be part of a growing business, we'd love to hear from you.
Job Type: Full-time
Pay: $70,000.00 – $105,000.00 per year
Application Question(s):
* Do you have experience in a customer-facing or sales-related role (e.g. retail, hospitality, call centre, sales)?
* Are you comfortable handling rejection and continuing to make calls throughout the day?
* Are you comfortable managing your own outbound targets and activity metrics?
* How many years of experience do you have in sales, business development, retail or customer-facing environments?
Work Location: In person