It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
About the Role
The Enterprise & Field Marketing organization within ServiceNowis responsible fordriving revenue growth, adoption, and customer success across all our direct and indirect sales channels.
We are a high performingANZteamwithin the APACregion,andlooking for a highly organised, goal-oriented, self-directed professional to be an active player in ourANZFieldMarketing team. You will interact directly with key business leadersin ANZand marketing teams across theAPACto drive and deliver campaign strategies across the customer's lifecycle, from awareness and education to acquisition, progression, applicationuseand value realisation.
You will play a key role inanalysingour target accounts foropportunity,andtargeting buying groups within the account to deliver business impact.You'llbe responsible fordriving the programand campaigndelivery,influencingand collaborating withAPAC, Global teamsto activate and deliver business growth.
You willhave anunderstanding ofgo-to-market (GTM) sales strategies,leveragingand curatingGTM motions on solutions, industry, partner marketing, new customeracquisitionand customer success to achieve results.You'rea savvyfieldmarketingmanager, which experience in Public Sector GTM program. asolidfoundation in the Australian and New Zealand marketswho can conceptualise,executeand manage insight-driven optimizations and executive-level reporting across a diverse and matrixed organization.
Crucial to your success is having a good foundation in SaaS and enterprise technology,Australian and NZ public sector knowledge.expertiseusing Claude and CoPilot and curiosity to innovate and explore new ways to useAI, excellentexperience in campaign deliveryacross channels,relationship management skills, team collaboration,adaptabilityandexpertisein enterprise technology marketing in a fast-paced, dynamic environment.
Key Responsibilities
* Curate and lead field marketing programscollaborating closely with allANZSales,Partnerand Business Developmentto gather insights,deliver campaignsand align plans, create contentto accelerate business growth.
* Develop a data-informed strategy on audience segmentation and opportunity, prioritisationof marketing channels and tactics to conceptualize programs that willdeliver impact across the account customer lifecycle
* Lead through influenceto ensure delivery and execution at scale ofcampaigns andprograms acrossANZFieldmarketing and business teams that result in measurablegrowth in business goals and revenue. Set best practices in narratives,engagementand high-performance campaigns.
* Leverage all direct and indirectchannelsandthe power of AIto land new business and drive up-sell, cross-sell and adoption marketing campaigns across customer buying groups and activate the ecosystem for new business acquisition.
* Develop and test newcampaignscenarios to drive optimisations and efficiencies against investments.
* Bring deep domain knowledge of Australian and New Zealand government stakeholder dynamics, including the nuances of federal, stateentities
* Prepare and input into forecasts, pipelinereportsand meetings,monitoringkey business metrics,qualityand audience insights
* Understand buying groups dynamics and use this intelligence in your programming to improve results
* Continually look at ongoing innovations and best practices to elevate the program, experience, and results.
Qualifications
To be successful in this role you have:
* Experience in leveragingor critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analysing AI-driven insights, or exploring AI's potential impact on the function or industry.
* 8+ years of marketing experience in a B2B enterprise technology environment directly supporting sales teams in field marketing,account basedmarketing,orcampaign management. Proventrack recordof delivering business impact across the account lifecycle.An understandingof the diverse business, cultural and media landscapes acrossANZwith proven experience in adapting marketing strategies for localisation.
* Experience in managing budgets and vendors to deliver effective marketingcampaignsat scale.
* Experience managing multiple stakeholders across concurrent campaigns.
* Excellent communication, interpersonal, and presentation skills.Ability to influence and align diverse, senior stakeholders across different time zones and cultural backgrounds.
* Be digitally savvy with a demonstrated understanding of the role of digital across integrated campaigns.
Additional Information
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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