About the Role
We're entering a new era. As a premium Australian fashion label with a loyal customer base and global ambition, we've rolled out game-changing strategies that will offer our customers a kind of value never before seen in fashion—and we're looking for an innovative eCommerce specialist to help lead the charge.
Your Key Responsibilities:
* eCommerce Management: Oversee day-to-day Shopify operations, including product uploads, merchandising, homepage and navigation updates. Launch new collections, campaigns and promotions in line with the marketing calendar. Implement and test new apps and integrations to enhance conversion and customer experience. Coordinate with developers and VAs for web improvements and technical execution. Manage Help Centre and FAQs, and optimise the online customer journey. Design site banners to reflect seasonal offers and brand tone. Monitor performance and optimise merchandising based on sales data and user behaviour.
* Email & SMS Marketing: Own the strategy and execution of all email and SMS campaigns (~30/month), ensuring alignment with brand tone and seasonal storytelling. Write compelling copy using AI tools or your own words, and design beautiful, on-brand email creatives using Canva or similar tools. Update, test and optimise automated flows for welcome, abandon cart, post-purchase, win-back and loyalty re-engagement. Integrate Klaviyo with membership and loyalty systems to drive deeper loyalty engagement and customer retention. Segment audiences strategically to increase engagement and ROI. Regularly report on performance, A/B tests and flow effectiveness to drive ongoing improvement.
* Customer Experience & Loyalty Integration: Support the integration of loyalty incentives across email, web and SMS. Work closely with customer service teams to align automated responses, campaigns and proactive retention journeys. Monitor and enhance touchpoints across the customer journey to ensure value is communicated at every step.
About You
We're looking for someone with 3+ years' experience in eCommerce and lifecycle/email marketing (fashion experience a strong advantage). You'll be highly proficient in Shopify, Klaviyo, Gorgias, Canva & email automation flows. You'll be confident writing persuasive, on-brand copy and working with AI tools to scale efficiently. You'll be comfortable creating visually appealing, high-performing email and website creatives that tell the brand's story. You'll have a strong analytical mindset—you understand the data and what drives conversions. You'll be self-motivated, pro-active, accountable, detail-oriented and ready to build something truly different. Passion for fashion and brand storytelling is a must.