Senior Brand Manager Role
This is a senior-level position within the whisky and liqueurs portfolio, where you will drive strategic brand development and lead impactful customer activation.
1. About the Role
The ideal candidate will take ownership of the Whisk(e)y category, leveraging Diageo's global portfolio and innovation to expand leadership beyond Scotch.
* Key Responsibilities
o Develop integrated brand strategies aligned with business objectives, leading the Whisk(e)y Market-Based Planning (MBP) and Connections Planning.
o Manage brand performance across the entire whisky portfolio, including Bourbon, flavoured whiskies, and international variants.
o Oversight of day-to-day management of the broader whisky portfolio.
This role requires proven experience in senior brand management within the spirits or FMCG sector, a strong strategic mindset, commercial acumen, and exceptional collaboration skills.
Flexibility and open dialogue about what flexibility means are key to success, supporting wellbeing and work-life balance.
Diversity and inclusion are valued at this organization, fostering an environment where everyone feels empowered to bring their authentic selves.
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Requirements
Please note that the following requirements must be met for this role:
* Experience
o Senior brand management experience within the spirits or FMCG sector.
* Skills
o Strong strategic mindset.
o Commercial acumen.
o Exceptional collaboration skills.
* Education
o Bachelor's degree in a related field.