Closing date for applications is midnight on Tuesday 7 October 2025
Based in Sydney (Gadigal)
The Rugby World Cup Australia Local Operating Company (LOC) is searching for a highly capable, innovative and passionate Marketing & Brand Lead Manager to join our team
The Marketing & Brand Lead will play a key role in delivering the brand and digital marketing strategy for Men's Rugby World Cup 2027 (RWC 2027). This position will be responsible for supporting the development and implementation of the RWC 2027 marketing strategy and end to end marketing activities to maximise promotion and ticket sales of RWC 2027. This role will be a key member of the Marketing and Communications team, who will be collectively striving to achieve the Tournament KPI's across attendance, viewership and engagement.
This is an exciting and unique opportunity to be a part of a global event that will set new standards and drive the growth of rugby. We are looking for candidates who are passionate about sport, understand the power it has to make a difference and have a strong commitment to promoting diversity and inclusion. You will be part of a team that aims to inspire a new generation of fans and participants.
About the role
* Work closely with the World Rugby (WR) Global Marketing & Content teams to devise and implement marketing, advertising and digital content strategies designed to grow brand awareness and digital engagement, and maximise ticket sales in all host cities
* Work closely with the Global and LOC Ticketing teams to deliver the tournament sales and engagement plan
* Manage brand standards for all the RWC 2027 functional areas to ensure consistent and professional positioning of RWC 2027 and its brand portfolio across all touchpoints.
* Implement marketing strategies and collateral designed to grow brand awareness, maximise event attendance in all host cities and enhance online viewership.
* Project manage marketing campaign development in accordance with brand guidelines and campaign themes.
* Manage advertising and promotional programs to ensure that RWC 2027 is promoted in an appropriate manner via efficient and effective media channels
* Manage the digital and CRM marketing strategy, with an innovative approach to promotion and content in the digital space
* Proactively develop, track, analyse and report on marketing and promotional activity, adjusting campaigns as required
* Monitor and manage budgets to ensure campaigns are delivered on time, on brand and within forecast
* Work very closely with the Communications and the Activations teams to generate content for websites and social media channels to engage fans and maximise engagement across all key media and event milestone moments
* Work with WR and the LOC Commercial team to support the delivery of sponsors\' promotional programs in line with contract benefits, including activation opportunities
* Manage a range of suppliers and agencies to deliver cost effective and proficient marketing and content services
* Work with event stakeholders (including Host Cities and Rugby Australia) to leverage existing marketing channels and events activations
About you
* You have proven experience as a Marketing & Brand Lead or similar role
* You have proven experience and demonstrated success working in consumer and digital marketing, with a record of delivering customer and stakeholder results in a competitive marketplace
* You have proven experience in brand management and brand positioning
* You have proven experience supporting the successful delivery of revenue/ticketing projects
* You're an innovative thinker, with a demonstrated ability to contribute to strategic above and below the line brand and marketing plans
* You have strong data analysis skills to identify trends and opportunities as well as analyse data and metrics from marketing campaigns to evaluate their effectiveness and adjust strategies accordingly.
* You have tertiary qualifications in Marketing
* You are an excellent communicator, highly personable and can build strong relationships with colleagues and a diverse range of stakeholders quickly
* You have the proven ability to collaborate with colleagues to effectively deliver on mutual objectives
* You have meticulous attention to detail, project management skills, exceptional organisational skills, the ability to prioritise and multitask, and remain calm under pressure
* You are adept at working under pressure in a fast-paced environment, delivering work to deadlines and honouring commitments
* You are flexible to work irregular hours, including evenings, weekends, and holidays, depending on event schedules
About us
World Rugby is the international federation responsible for the global development of rugby union. Its strategic mission is to accelerate the growth of rugby, inspiring more people to engage with the sport. Australia's hosting of Rugby World Cups 2027 and 2029 are at the heart of that mission, representing an unparalleled growth opportunity for rugby in Australia, the region, and the global game more broadly. Men's Rugby World Cup 2027 is rugby union's pinnacle event contested every four years by the world's best nations.
For six weeks from 1 October- 13 November 2027, Australia will welcome the world to a nationwide festival of rugby, celebrating its rich culture and heritage, and kicking off a new era of rugby that will have a positive impact for Australia, Oceania and the game globally.
How to apply
Please submit your CV (maximum 3 pages), along with a cover letter detailing your suitability for the role to the APPLY NOW link.
All applicants need to be able to obtain their own working rights in Australia.
RWC Australia is committed to building a diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality and inclusion and welcome applications from all individuals, regardless of their background. We strive to be a diverse and inclusive workplace, which reflects the global sport we want to be and where everyone can be themselves and feel they belong.
The role offers hybrid working during the initial phases of planning, noting that as the event draws near the role will be required to be full time in the office integrating with the rest of the team. The current planning for 2025 & 2026 is based on:
* 3 x core office days – Tuesday, Wednesday and Thursday
* 2 x flexible days, where you can work from home if you prefer (Monday & Friday)
#J-18808-Ljbffr