Marketing Leadership Opportunity
Infinite Aged Care is a forward-thinking provider that prioritises integrity, innovation and inclusion. We support 18 established care homes across Australia.
This leadership role oversees the full marketing and communications function, with accountability for strategy, brand, communications and reputation management. You will influence organisational direction, drive growth and position Infinite as a leading voice in the aged care sector.
Key Accountabilities:
* Strategic Leadership: Develop and execute long-term marketing and communication strategies aligned with organisational goals
* Brand and Communication Direction: Shape and evolve our brand identity and oversee all internal and external communications across digital, print and community channels
* Reputation and Issues Management: Lead proactive and responsive communication strategies to safeguard our reputation, manage issues and build trust with stakeholders, regulators and the community
* Employer Brand: Partner with People & Culture to promote Infinite as an employer of choice, ensuring our workforce value proposition resonates with current and future employees
* Digital & Data-Led Marketing: Drive digital transformation by leveraging platforms, tools and analytics to engage residents, families and communities, while measuring and optimising impact
* Thought Leadership: Position Infinite as a progressive voice in aged care through advocacy, public relations and industry engagement
* Stakeholder Engagement: Collaborate with internal teams, external partners and community groups to amplify our message and ensure marketing and communications integrate with organisational priorities
* Campaign and Communications Excellence: Oversee end-to-end marketing and communications delivery, from concept to analytics, ensuring measurable impact and aligned with organisational voice
* People Leadership: Lead, mentor and grow a talented marketing and communications team with a culture of creativity and accountability
Requirements:
* Proven experience operating in a marketing and communications leadership role within aged care, health, community services or other people-focused industries
* Strong strategic thinking, with proven ability to design and deliver both long-term strategies and tactical campaigns
* Deep expertise in corporate communications, media relations and issues/crisis management
* Exceptional people leadership skills with the ability to inspire, develop and engage high-performing teams
* Proven innovation in brand storytelling, campaign design and creative content management
* Excellent communication skills (written and verbal), with proven experience in overseeing corporate communications, media relations and stakeholder messaging
* Ability to navigate complex stakeholder environments with empathy and clarity
* Tertiary qualifications in marketing or related studies are essential
Why Join Us?
You'll have the opportunity to lead a national marketing and communications function, shape the brand and reputation of one of Australia's fastest-growing aged care providers, drive innovation in digital engagement and thought leadership across the sector, and enjoy professional development, wellbeing initiatives and flexible work arrangements in a values-led organisation.