Role Summary
We're looking for a commercially driven Field Marketing Manager to partner closely with regional sales teams in ANZ to deliver high-impact marketing programs that generate qualified pipelines and accelerate revenue growth.
In this role, you'll own the end-to-end planning, execution and optimisation of integrated marketing campaigns across key verticals.
You bring a strong track record in B2B demand generation, a passion for field marketing, and the ability to translate strategy into measurable outcomes.
Key Responsibilities
* Act as a strategic partner to regional sales leaders, aligning marketing initiatives with sales priorities and pipeline targets, working alongside the centralised marketing team to set strategy for the financial year
* Develop and execute annual/quarterly marketing plans to drive acquisition, customer expansion and retention
* Define audience segmentation, buyer personas and lifecycle strategies
* Collaborate with global teams to align messaging, campaigns and go‐to‐market plans
* Monitor market trends, competitor activity and customer insights to inform strategy
* Own regional marketing KPIs and present performance, insights and recommendations to senior stakeholders
* Manage and optimise regional marketing budgets, ensuring strong ROI and efficient allocation of spend
Demand Generation & Campaign Execution
* Design and execute (with growth marketing) integrated, multi‐channel campaigns across the full funnel, from awareness to conversion
* Develop customer journeys and nurture programs to drive MQL to SQL conversion and pipeline velocity
* Leverage digital channels including paid media (search, social, display), email, website and marketing automation platforms
* Plan and deliver both virtual and in‐person events to generate demand and deepen prospect engagement
* Localise global campaigns and content to maximise regional relevance and performance
* Partner with content teams to develop assets including case studies, thought leadership and sales enablement materials
* Manage social media presence and support social selling initiatives
* Track, analyze and continuously optimise campaign performance using data and insights
Sales Enablement & Collaboration
* Build strong cross‐functional relationships across sales, marketing, operations and product teams
* Align closely with sales to support pipeline generation, campaign adoption and lead follow‐up
* Act as the voice of the field, providing feedback on gaps, opportunities and market needs
Marketing Operations & Performance
* Utilise the CRM platform to manage campaigns, leads and reporting
* Ensure data integrity, segmentation accuracy and compliance with global standards
* Implement structured processes and reporting frameworks to ensure consistent execution and visibility
* Monitor and report on campaign performance, pipeline contribution and ROI at regular intervals
* Drive co‐marketing by joining forces with our partners in region
* Continuously test and learn innovative approaches to improve marketing effectiveness
What we are looking for
* Bachelor's degree in Marketing, Business or related field preferred
* 3+ years' experience in B2B enterprise marketing, ideally within technology or software
* Proven success in demand generation, acquisition marketing and pipeline growth
* Experience developing and executing integrated, multi‐channel campaigns
* Experience with digital marketing channels
* Strong analytical mindset with the ability to translate data into actionable insights
* Excellent stakeholder management and communication skills, with experience working in matrix organizations
* Highly organized, proactive and adaptable, with the ability to manage multiple priorities in a fast‐paced environment
What Success Looks Like
* Consistent delivery of high-quality pipeline aligned to sales targets
* Measurable improvement in campaign performance and ROI
* Strong alignment and partnership with sales and global marketing teams
* Scalable, repeatable marketing programs that drive sustained growth
Benefits
You will have the flexibility to choose how and where you work, enabling you to work in a manner that enhances productivity, efficiency, and outcomes, while also fostering connection and collaboration.
We embody a genuine commitment to flexibility, recognizing that the success of our team hinges on maintaining a balanced lifestyle.
#J-18808-Ljbffr