Big Red Group is the leader in the experiences industry, connecting people with a diverse range of experiences worldwide. As we expand our footprint through partnership and products, we are building a state-of-the-art platform to empower our experience partners through technology.
This role focuses on enhancing customer engagement by crafting a seamless and high-converting shopping experience by optimising visual merchandising, navigation, and content strategy whilst maintaining brand alignment for a seamless and impactful online shopping experience.
The Role
Core Activities
* Product Discovery: Create intuitive browsing through frictionless site structure, navigation, filter and search optimisation.
* Product Discovery: Ensure success of new products through a dedicated new product discovery journey.
* Product Discovery: Increase product discovery engagement by optimising site navigations and filters.
Hallmark & Marketing Campaign
* Design and implement category pages to support seasonal promotions, marketing initiatives, and hallmark campaigns.
* Plan and execute content for homepage, landing pages and PLPs.
* Work closely with the in-house Creative team to brief in visual assets for homepage, category, and campaign content, ensuring alignment with brand guidelines and campaign objectives.
Merchandising
* Own and execute the trading calendar in collaboration with digital marketing teams, ensuring timely implementation.
* Manage homepage, category and promotional content to align with seasonal and hallmark campaigns.
* Develop and continuously optimise merchandising actions to improve, conversion, and sales.
Conversion rate optimisation
* Lead A/B testing and UX initiatives to improve and conversion rates.
* Support customer journey optimisation by identifying friction points and improving navigation, content flow, and page layouts to enhance engagement and conversion.
Reporting
* Use analytics tools to track and analyse sales performance, engagement, and conversion rates, delivering weekly insights and recommendations to optimise merchandising.
* Weekly trade reporting, homepage updates, navigation refinements, and banner management.
Customer Insights
* Monitor and analyse customer behaviour using analytics tools to uncover trends in browsing, purchasing, and engagement.
* Conduct competitor benchmarking and market research to identify emerging trends and opportunities in the experiences space.
* Apply insights to optimise product positioning, category structure, and promotion strategies, ensuring alignment with customer expectations and brand goals.
Experience And Skills Required
* 4+ years' experience in site merchandising, digital marketing, or eCommerce.
* Bachelor's degree in marketing, business, eCommerce, or a related field.
* Proven experience in using analytics tools to understand and enhance customer journey.
* Strong understanding of online shopping behaviour and digital merchandising best practices.
* Excellent attention to detail, organisational skills, and time management.
* Demonstrates a growth mindset and resilience, thriving in a fast-paced, dynamic changing environment and adapting quickly to shifting priorities.
* Confident communicator with the ability to work cross-functionally.
What's in It for You?
What Sets Us Apart:
* Community Focus: Expect team days, co-design sessions, and learning opportunities. Our ESG commitment shapes everything we do, from responsible sourcing to sustainable office practices.
* Genuine Connections: Build relationships beyond work with quarterly roadshows, employee resource groups, offsites, and social events.
* Commitment to Your Growth: We offer 30 work-from-anywhere days, leadership development, Talent Academies, mentorship, paid parental leave, and wellness support to prioritize your growth and well-being.
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