About the role: Sharp and Carter is proud to partner with this ASX-Listed and Global Market-leading Manufacturing business. The Senior Digital Marketing Manager sets the strategy and manages its execution to convert MQLs into revenue. The successful candidate will enhance online presence, ensure a seamless digital experience and use data to optimize performance. You will leverage organic and paid media, drive traffic to the website, ensuring optimisation for lead conversion.
Key responsibilities
* Accountable for the digital marketing strategy, linked to the overall business strategy to deliver commercial results.
* Oversee digital marketing plan implementation and results.
* Define the roadmap for digital marketing in Australia to ensure the necessary technical infrastructure and processes to deliver digital marketing outcomes against strategic goals.
* Through your team, manage and review digital marketing campaigns including SEO/SEM, email, social media, and display advertising to drive website traffic, engagement, and conversions.
* Collaborate with internal teams to create landing pages and optimize user experience, ensuring digital content is current, legally approved, and easily accessible.
* Monitor and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
* Manage the digital marketing budget and report on spend, performance, and return.
* Manage direct reports - support, coach, and develop to build capability for further growth opportunities.
Skills and Experience
* Bachelor's Degree qualified in Marketing, Business, Management, or Design is preferred.
* Industry experience preferred but not mandatory.
* 8+ years' experience in Digital Marketing.
* Excellent communication skills with the ability to manage multiple projects across both internal and external stakeholders.
* Experience in using data and insights to develop digital marketing strategies.Sound digital marketing knowledge and experience across various platforms including, but not limited to, Google Analytics, SEO platforms, Meta, Salesforce, Pardot, HubSpot, and CMS platforms.
Benefits
* Global ASX- Listed Business
* Huge Career Opportunities within the Wider Business
* Opportunity to make a large impact in a Global Organisation
* Supportive and flexible working environment.
How to Apply
Click APPLY.
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