Overview
Administrative Officer 6, Remuneration Package Range $108,338 – $120,921. Tourism NT. Ongoing vacancy in Alice Springs or Darwin.
Organisational context
Tourism NT's role is to increase the desirability of the Northern Territory as a travel destination, inspiring more people to visit, stay longer and spend more in tourism dollars. We develop short and long-term marketing, advertising and technology programs and strategies to support the NT's Tourism Industry Strategy 2030, which sets out the vision to grow overnight holiday visitor expenditure in the Northern Territory to between $1.46 billion and $1.79 billion by 2030.
Position
Reporting to the Digital Experiences Manager and based in Darwin or Alice Springs, the Digital Optimisations Executive will use data, experimentation and technology to ensure Tourism NT's digital channels, including website and email, are optimised to deliver a best-in-class digital experience whilst delivering against the organisations' business objectives.
Responsibilities
* Use digital experience marketing platforms, such as analytics, personalisation and marketing automation, to improve digital user experience and performance on Tourism NT's digital channels including website and email.
* Provide recommendations for design, A/B testing, lead capture, personalisation, content development and conversion rate optimisation.
* Support the Digital Projects executive to roll out a refreshed email marketing strategy and website experience, including data capture points to fuel Tourism NT's first-party data strategy.
* Oversee and manage tag management systems, ensuring activity and events are being tracked correctly.
Qualifications and capabilities
Overall, you have a strong customer-centric mindset and analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
Application information
For further information about this vacancy please contact Jonathan Rossiter, on 08 8951 8568 or Jonathan.Rossiter@nt.gov.au
Quote vacancy number: 44607
Closing date: 04/10/2023
Applications should address the Selection Criteria in a one page cover letter. For a copy of the Job Description and to apply online please visit https://jobs.nt.gov.au/Home/Search
Information on the Northern Territory and its great lifestyle is available at
https://northernterritory.com/
#J-18808-Ljbffr