Posted: 4 June
The role
ABOUT JMC Founded over 40 years ago, JMC is a heritage higher education provider specialising in the creative industries. We offer smaller classes, real studios with incredible equipment, and lecturers who still work in the industries they teach, from TV production to music theatre to game design. Our positioning is direct. JMC graduates, and our staff, are working creatives and collaborators. They excel at their own craft, and they’re also exceptional team players. We’ve been doing this for over 40 years, and we plan to keep doing it for many more. This is a place to build a career chapter, not just a CV line. YOUR ROLE, HONESTLY JMC’s website does a lot of heavy lifting in a prospective student’s decision. Where we need your help is making sure it pulls its weight everywhere it shows up: program pages that are accurate to the last comma, landing pages that actually convert, an event hub that doesn’t fall over on Open Day morning, personalisation that feels like personalisation, and an application journey that doesn’t lose people halfway through. That’s the challenge you’re stepping into, and there’s a lot of capability being built around you to support it: we’re migrating from Umbraco to HubSpot CMS, building a HubSpot CRM and a Microsoft Fabric data lake behind it, refreshing our brand, and building out a Customer function that includes a Head of Brand, a Design Coordinator, a Copywriter, a Marketing Coordinator, a CRM Specialist, a Data & Performance Analyst and a Market Intelligence & Proposition Manager. You’ll sit in the Digital team alongside the CRM Specialist, reporting to the Head of Digital, and you’ll be the hands-on person who turns all of that into live experiences. This is execution-led work with sophisticated scope. You won’t be setting overall strategy, you’ll be the person who builds, publishes, configures, tests and improves the digital surface, in partnership with people who are very good at the rest of the picture. WHAT YOU’LL DO • Own day-to-day management of JMC’s website across all campuses, content publishing, accuracy and performance. • Maintain rigorous product information across courses, fees, intakes and critical content. • Build and optimise campaign landing pages, forms and CTAs, and run a regular A/B test cadence with the Head of Brand and the Marketing Coordinator. • Configure HubSpot smart content and personalisation for priority audience segments, in partnership with the CRM Specialist. • Maintain and improve JMC’s event hub, including registration flows and CRM integration. • Build and maintain JMC’s reusable component and template library in HubSpot, in partnership with the Design Coordinator. • Improve the application and enquiry pathways with Admissions, reducing drop-off. • Contribute to the Umbraco to HubSpot migration, then own the site on HubSpot post-migration. • Capture and act on customer voice from on-site feedback, user testing, search behaviour and analytics. WHAT YOU’LL BRING You’re a hands-on digital professional with 3 to 5 years in web content, digital experience, UX content or digital marketing. You don’t need to have come from higher education, but you’ll need to have shipped sophisticated digital work before, and to have done the building yourself, not just briefed it. • Hands-on CMS experience, HubSpot CMS strongly preferred, with Umbraco useful given the migration context. • Strong on-page SEO, landing page, forms and A/B testing craft. • Exposure to personalisation, segmentation or smart content, and to journey-based thinking. • Confidence with GA4, Search Console and HubSpot analytics, and the ability to interpret performance and act on it. • Excellent web writing, editorial and proofreading standards, with the discipline to operate change-control on compliance-critical content. • An eye for accessibility (WCAG 2.1 AA) and inclusive content practice. • Collaborative and organised, at ease working across Brand, CRM, IT, Admissions and Academic teams. YOU’LL THRIVE HERE IF • You like building live digital experiences, not just decks or guidelines. • You can move from craft (hand on the keyboard) to coordination (a queue of briefs) to advocacy (raising what should be on the roadmap), without losing your standards. • You like working alongside other senior brains. You’ll have a Head of Digital above you, a CRM Specialist beside you, and a Marketing team full of senior partners around you. You don’t need to be the only specialist in the room. • You’re in this for a chapter, not a stop-off. The HubSpot migration, the design system, the event hub and the application optimisation are multi-year work, and we’d like the person who starts this to be the person who sees it through. • The idea of a workday that includes writing copy, testing a form, configuring a smart content rule, joining a stand-up with Admissions and walking past musical theatre students rehearsing outside your office, sounds like a good Tuesday. YOU’LL FIND IT HARDER IF • You prefer strategy to execution. This is a hands-on role with sophisticated scope, not the other way round. • You don’t enjoy the detail (publishing accuracy, QA, change-control on compliance-critical pages). • You’d rather own everything than work as part of a team. This role is built around partnership with Marketing, CRM, IT, Admissions and design. • You’re a perfectionist who can’t ship. We need things live and improving, not perfect and pending. THE PRACTICAL BITS BASE Sydney, Melbourne or Brisbane, with hybrid working and some in-office presence for collaboration and key events. REPORTS TO Head of Digital. TYPE Full time, permanent. SALARY Competitive, commensurate with experience; we’ll talk specifics early in the process. APPLY TO [EMAIL or link to ATS] WHAT TO SEND A CV and a short cover note (no longer than a page). Applications that include examples of work (portfolio, published URLs, or case studies) are strongly encouraged. In your note, tell us briefly: the most sophisticated digital experience you’ve contributed to, and one improvement you’ve made to a website that you can prove with data.
