The role of Ecommerce Manager involves overseeing the brand's e-commerce platform to drive sales, improve conversion rates and increase Average Order Value (AOV).
Key responsibilities include managing daily site trading, ensuring product setup, inventory accuracy, pricing and promotional execution.
* Website trading & merchandising
* Lead daily site trading including product setup, inventory accuracy, pricing and promotional execution.
* Drive ongoing Conversion Rate Optimisation (CRO) strategy through funnel performance analysis, testing and UX improvements.
* Manage checkout optimisation, mobile performance and user journey refinement to improve conversion rate and AOV.
* Support the Head of Ecommerce in forecasting conversion rates, AOV, return rates and total ecommerce revenue.
* Customer experience & retention
* Own the full on-site experience across homepage, PDP, checkout and post-purchase journey.
* Ensure seamless functionality and brand alignment from acquisition to conversion and retention.
* Support on-site loyalty and retention execution ensuring frictionless engagement with CRM, rewards and re-marketing programs.
* SEO & content management
* Own on-site SEO execution including site structure, metadata, internal linking and tagging.
* Reporting & insights
* Track and report on key metrics: revenue, conversion, AOV, bounce rate, cart abandonment, LTV and customer journey insights.
* Act as an ecommerce lead to the Head of Ecommerce confidently managing upward and across department functions where necessary.
The ideal candidate will bring a customer-centric and commercial mindset, a passion for innovation and a proven ability to lead within a fast-paced high-growth environment with evident experience as a senior ecommerce professional in fashion.
* Strong commercial acumen with a clear understanding of how CRO, UX and merchandising drive online performance.
* Proficient in web analytics and testing tools.
* Deep understanding of ecommerce platforms.
* Expert in on-site SEO and content structuring for organic discoverability.
* Analytical thinker with a data-first approach to identifying performance opportunities.
* Highly collaborative able to work cross-functionally to align goals and execute efficiently.
* Ability to manage multiple priorities while maintaining attention to detail.
* 5+ years experience in ecommerce.
* Demonstrated success growing online sales improving conversion and driving AOV.
* Proven track record in conversion rate optimisation and growing online sales.
* Experience in fashion or retail sectors preferred.