Automic Group is Australia's market leader in technology-driven investor administration. We are looking for a hands‐on Product Marketing Manager, Go‐to‐Market to support priority product launches in 2026 for Automic group, supporting sales enablement and campaign execution.
This role sits at the intersection of Product, Sales, Client Success and Marketing. You will turn product capability into clear customer value, practical sales tools and coordinated go‐to‐market activity.
This is a delivery-focused role. It requires a hand‐on marketer who can get up to speed quickly, you will need to shape the proposition, write the messaging, build the materials, coordinate stakeholders and keep launches moving.
What you will do
* Build go-to-market plans for priority product launches
* Develop product positioning, value propositions, and messaging frameworks · Coordinate launch timelines, approvals, budgets, risks, and reporting
* Translate product and technical detail into clear customer‐facing value
* Develop campaign and content assets across email, events, digital, LinkedIn, website, and partner channels
* Track sales adoption and effectiveness of product marketing assets
* Support ABM, cross‐sell, upsell, and enterprise sales motions
* Create and maintain sales enablement tools, including decks, one‐pagers, battlecards, FAQs, and objection handling guides
Requirements
* 5 to 8 years' B2B marketing experience
* 2 to 4 years in product marketing, go‐to‐market, sales enablement, proposition marketing or campaign strategy
* Experience developing product positioning, messaging, and sales enablement assets
* Strong writing skills across sales, campaign, and digital content
* Strong project management and stakeholder management skills
* Commercial understanding of pipeline, sales conversion, buyer groups, and customer segments
Highly regarded
* Experience in financial services, fintech, SaaS, registry, governance, compliance, investor services, or professional services
* Experience marketing to enterprise buyers or complex buying groups
* ABM, cross‐sell, or account‐based campaign experience
* HubSpot or CRM campaign experience
* Partner marketing, event marketing, or co‐branded launch experience
* Experience working with Legal, Risk or Compliance approval processes
What success looks like
* Priority products launch with clear positioning and customer value propositions · Launches are tracked against clear timelines, budgets, and success measures.
* Product, Sales, and Marketing are aligned on launch priorities, messaging, and timing
* Campaign activity is coordinated across the right channels
* Sales teams have practical tools to explain value and progress opportunities
Automic's culture is collaborative, inclusive, and purpose‐driven. It is grounded in our mission to connect companies and funds to their investors through technology, service, and trust, and guided by our values of One Automic, Go Beyond, Empowered, and Accountable.
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