OverviewOwn and optimise paid media strategy across key digital channels.
Collaborate with a creative team shaping an exciting, modern brand.
Join a fast-growing, cooperative team.About the CompanyBorn in 2021 with a simple cushion and a big dream, Hommey is revolutionising the homeware industry.
We believe that creating an aspirational, top-quality brand doesn\'t have to break the bank.
Our mission?
To help you craft a personalised home that truly reflects who you are, without compromising on style or your budget.At Hommey, we\'re more than just a homeware company - we\'re a family dedicated to making ethical, sustainable choices.
From reducing waste in our production chain to ensuring high-standard working conditions, we\'re committed to doing better for our planet and our people.About the RoleWe\'re seeking an experienced Performance Marketing Manager to own and execute our paid advertising campaigns across Google Ads, Meta, and TikTok.
This is a hands-on role perfect for a data-driven marketer who loves the daily challenge of optimising campaigns, testing creative strategies, and driving measurable growth for our home and lifestyle products.You\'ll be responsible for the day-to-day management and optimisation of our paid advertising campaigns, working directly within Google Ads, Facebook Ads Manager, and TikTok Ads Manager to maximise performance and ROI.
This role combines strategic campaign planning with intensive hands-on execution - you\'ll spend your days analysing data, adjusting bids, testing audiences, and continuously optimising to scale our online retail business.Key ResponsibilitiesDaily Campaign ManagementExecute and optimise paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok on a daily basisMonitor campaign performance metrics, adjust bids, budgets, and targeting in real-timeConduct A/B testing of ad creative, audiences, landing pages, and campaign structuresImplement advanced audience targeting and retargeting strategies across all platformsManage campaign budgets and allocation to maximise ROI and achieve acquisition targetsPerformance OptimisationAnalyse campaign data and performance metrics to identify optimisation opportunitiesCreate detailed performance reports and insights for stakeholdersUtilise platform analytics and third-party attribution tools to understand customer journeysImplement conversion tracking, pixel management, and attribution measurementStay current with platform algorithm changes, new features, and best practicesCreative & Strategic InputCollaborate with creative teams to develop high-performing ad creative and copyProvide data-driven insights to inform creative direction and messaging strategiesTest and iterate on product positioning and promotional strategies across platformsWork with product and merchandising teams to highlight key home and lifestyle productsSupport broader marketing initiatives with performance advertising expertiseReporting & AnalysisCreate comprehensive weekly and monthly performance reportsTrack and analyse customer acquisition costs, lifetime value, and ROAS across channelsIdentify trends and insights to inform future campaign strategiesPresent findings and recommendations to marketing leadershipMaintain detailed documentation of campaign strategies and learningsAbout YouEssential Requirements3-5 years of hands-on experience managing paid advertising campaigns across Google Ads and Meta platformsStrong proficiency with TikTok advertising or willingness to learn quicklyDaily platform experience with campaign setup, optimisation, and troubleshootingAdvanced Excel/Google Sheets skills for data analysis and reportingExperience with attribution and analytics tools (Google Analytics, Facebook Analytics, etc.)Understanding of e-commerce metrics including CAC, LTV, ROAS, and conversion optimisationRetail or e-commerce background with experience marketing physical products onlineIdeal BackgroundExperience managing monthly ad spend of $100K+ across multiple platformsBackground in home goods, lifestyle products, or consumer retail categoriesFamiliarity with Shopify or similar e-commerce platformsExperience with conversion rate optimisation and landing page testingKnowledge of marketing automation and customer segmentationUnderstanding of seasonal retail marketing cycles and promotional strategiesPersonal AttributesDetail-oriented with strong analytical and problem-solving skillsResults-driven with a passion for data and performance metricsProactive learner who stays ahead of platform updates and industry trendsStrong communicator who can translate data into actionable insightsSelf-motivated with excellent time management and organisational skillsCollaborative team player who works well with cross-functional teamsWhy Join Hommey?
At Hommey, we're building more than a home and lifestyle brand — we're creating a movement defined by comfort, quality, and personalisationWe believe in what we do.
Be part of an ambitious start-up team disrupting the homewares marketA flexible work culture is at the heart of what we do.
We believe in flexibility and surrounding ourselves with passionate individuals who value creativity and teamworkWe offer Comfort Days: these are five days in addition to A/L accruals.We love our community and are customer-centric.
We want to create products that make a difference in the lives of our customersPerformance-based incentives tied to campaign performance and growth targetsProfessional development budget for courses, certifications, and conference attendanceAccess to leading marketing tools and platforms to excel in your roleCareer growth opportunities within our expanding marketing teamStill Reading?
If you're still here, we get the feeling you're our kind of person.
But here's the deal — research shows that 60% of women and underrepresented folks may have already decided to step away from applying.
Even if you don't tick every box, we'd love for you to say hello.
We're all about bringing different perspectives and experiences to the table, because that's what will bring us closer to creating comfort for all.If you're ready to be part of a team that's redefining homeware, one cushion at a time, we want to hear from you!
Join us in our mission to make homes more beautiful, comfortable, and uniquely personal.Due to the high number of applications we have received, we are unable to provide individual feedback to your application at this early stage of the process.
Successful candidates will be contacted for next steps.
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📌 Performance Marketing Manager
🏢 Wall Street
📍 Melbourne