Event & Retail Manager Job Description
The Event & Retail Manager will lead and coach a team of marketing representatives, driving non-media lead generation and brand awareness locally through in-person experiential marketing.
Main Responsibilities:
* Recruit, interview, hire, and train new team members.
* In-field coaching to improve team performance.
* Manage department calendar, including negotiations with event sponsors and vendors.
* Oversee events, sponsorship, retail partnerships, and lead-gen opportunities.
* Manage expenses and P&L for Events & Showroom, controlling spend within budget.
* Collaborate with internal partners, including Sales, Inside Sales, Talent Acquisition, HR, and Finance.
* Communicate results and strategy with management.
Qualifications and Skills:
* Bachelor's degree in marketing/communications or equivalent skills and abilities.
* 3-5 years' experience in sales/marketing, planning events, and/or managing sales/retail teams.
* Strong leadership skills and strategic thinking.
* Project management skills, including attention to detail.
* Excellent verbal and written communication skills.
* Able to self-manage resources (time & budget) to achieve objectives.
* Able to analyze effectiveness of events, sponsorships, and local programs.
* Familiarity with marketing communications, sales promotion, and advertising principles.
* Demonstrated ability with MS Office suite.
Seniority Level, Employment Type, Job Function, and Industry:
* Entry level
* Full-time
* Management, Business Development, and Sales
* Building Materials